re: Whats the point of buying a Rolex?

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But if you’re buying watches for an investment

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For my purposes, when I speak of a wristwatch as a portfolio piece, I don't mean as something I plan to buy and sell as I would a security, but rather an article to have and enjoy and that based on my knowledge of wrist watches over 30 some years of dabbling and more, will actually accumulate in value.

That has been my experience with a number of pieces that I own, some for a long time, some for not so long of a time, but do not plan on selling, but rather passing down. That being said, I know that they do have real value, and that if I wanted to, I could easily find a buyer to turn them back into cash and unless something changes markedly, more than I paid for them.

I think one of the ways Rolex is able to achieve this is that they evolve rather slowly, and despite marked improvements over time, their watches continue have an unbroken link to their heritage.