CEO running LSU football like a business

and like any good business, he is able to win over a large portion of the fanbase with an aggressive marketing strategy.

the problem? anyone with half a brain can see right through this charade. here are 4 simple tests to prove it:

1 - Well, I Should Hope So

Does your football coach and his special assistant trumpet things as extraordinary what your prospects take for a given. When a SEC football coach advertises "Ace Recruiter", "I will hire Top Assistants", "I will compete for championships very qickly", the prospect mentally responds "Well I should hope so. You're an SEC head coach. That's what you do." Obvious now, isn't it?

2 - What Else Is There?

For this one, I think of all the different things O has said he wants to do with the offense. He wants to run power because this is LSU. He wants to line up 4 or 5 wide. He wants to incorporate tight ends in the intermediate passing game. He wants to incorporate RPOs. Well, what else is there?

3 - Prove It

Whenever you see a platitude or cliché, just add "Prove It" and it will take on a whole new meaningless meaning.


4 - Cross Out - Write In

When your championship binder contains generalities, platitudes, and clichés, it is near to impossible to differentiate your pitch from your competitors. To prove the point, try this exercise. Take your binder, cross out your name, and write in a competitor. Still valid? If so, there's no meaningful differentiation. Try again.







TL;DR - results on the field will always be the gold standard, not Herr Pomansky finding obscure stats like 6 people scoring their first TD ever in the month of September during a low tide.