re: Obama's CDC study on Firearms.

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What we need to do is change the way in which people think about guns, especially young people, and make it something that’s not cool, that it’s not acceptable, it’s not hip to carry a gun anymore, in the way in which we changed our attitudes about cigarettes. We have to be repetitive about this. It’s not enough to have a catchy ad on a Monday and then only do it Monday. We need to do this every day of the week, and just really brainwash people into thinking about guns in a vastly different way.

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