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Bankable stars in 2026, according to movie theater owners
Posted on 4/10/26 at 12:10 pm
Posted on 4/10/26 at 12:10 pm
Good read
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Is the great movie theater reset truly, finally, actually upon us?
Hollywood keeps prophesizing about the industry’s long-awaited recovery… only for domestic box office grosses to remain frustratingly behind pre-pandemic levels. Already, 2026 has started strong — and cinema operators believe this year’s slate has the goods (for real this time) to get the business back on track. More importantly, there’s volume: Hollywood is releasing 113 films, the most of the post-pandemic era.
But there’s much more to consider than just the movies that populate the marquees. Exhibitors need to rethink ticket and concession prices, make their bathrooms cleaner and find ways to improve the overall customer experience. As Hollywood heads to Las Vegas for CinemaCon, the annual exhibition industry trade show, theater owners talk about ways to boost attendance.
quote:
What is the biggest obstacle in getting audiences to theaters?
Having a diverse supply of movies on a year-round basis. Since COVID, we get a wonderful selection of movies over the holidays, and then into January, there’s nothing big to keep people in the habit of going. We need studios to release movies year-round and not just put all the movies during summer and Christmas.
What became an unexpected hit in 2025?
“Superman” did better than we anticipated. “Sinners” was a big one. It was just good. And it was original IP, which is exciting.
quote:
Who are today’s bankable stars?
Brad Pitt and Leonardo DiCaprio are still bringing people to the movies. Ryan Gosling — look what he has just done with “Project Hail Mary.” I would add that the success of “Marty Supreme” was on Timothée Chalamet. Zendaya and Tom Holland are the next generation. Austin Butler is a rising star.
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Posted on 4/10/26 at 12:51 pm to RLDSC FAN
Could probably add Jacob Elordi to the list sooner rather than later.
True story.
Also, not everything needs to be Oscar-bait or a Superhero movie. But I know we've had these discussions here about how companies aren't wanting to take risks on non-big money makers. Bring back comedies, RomComs, etc.
quote:
Having a diverse supply of movies on a year-round basis. Since COVID, we get a wonderful selection of movies over the holidays, and then into January, there’s nothing big to keep people in the habit of going. We need studios to release movies year-round and not just put all the movies during summer and Christmas.
True story.
Also, not everything needs to be Oscar-bait or a Superhero movie. But I know we've had these discussions here about how companies aren't wanting to take risks on non-big money makers. Bring back comedies, RomComs, etc.
Posted on 4/10/26 at 1:14 pm to BluegrassBelle
quote:
Bring back comedies
This. There was such a pushback against woke that it's surprising studios haven't taken advantage
Posted on 4/10/26 at 1:30 pm to RLDSC FAN
Yep, not one of those actors is primarily comedic. Sad.
Posted on 4/10/26 at 1:39 pm to RLDSC FAN
Considering how many movies he's been in in the last couple of years, notice how no one mentioned Glen Powell as a bankable star? 
I saw How to Make a Killing recently, and it illustrates what I think I mentioned in another thread a while back: Glen Powell just doesn't have the charm or the chops to be a big star. I would make the same comment about him in The Running Man. I have nothing against him, he's fine, but I just don't see him ever being a top star like they're trying to make him.
I saw How to Make a Killing recently, and it illustrates what I think I mentioned in another thread a while back: Glen Powell just doesn't have the charm or the chops to be a big star. I would make the same comment about him in The Running Man. I have nothing against him, he's fine, but I just don't see him ever being a top star like they're trying to make him.
Posted on 4/10/26 at 1:44 pm to BluegrassBelle
quote:
Could probably add Jacob Elordi to the list sooner rather than later.
That's funny, I just recently watched this video comparing Jacob Elordi to Timothée Chalamet:
Posted on 4/10/26 at 1:52 pm to TouchedTheAxeIn82
quote:
Considering how many movies he's been in in the last couple of years, notice how no one mentioned Glen Powell as a bankable star?
It's so random, but I always forget about the guy. He definitely has the star quality and like you said, he's been in a lot of successful movies (of course some of those are legitimate, established franchises). I'd like to see him in more.
Posted on 4/10/26 at 2:14 pm to RLDSC FAN
kinda surprised no glen powell but i guess none of his movies that has been the lead in have ever really been BIG hits
This post was edited on 4/10/26 at 2:15 pm
Posted on 4/10/26 at 2:37 pm to TouchedTheAxeIn82
quote:
have nothing against him, he's fine, but I just don't see him ever being a top star like they're trying to make him
I liked him in Twisters and Hit Man. I think he's choosing some weak roles.
Posted on 4/10/26 at 2:45 pm to RLDSC FAN
A real list of bankable talents would not have any names on it.
Posted on 4/10/26 at 2:47 pm to RLDSC FAN
Fake news
Posted on 4/10/26 at 2:58 pm to BlackAdam
quote:
A real list of bankable talents would not have any names on it.
This is a reasonable take. Movie stars just aren't what they used to be. With significant revenue streams now coming from home viewing, it's much tougher for even a "bankable star" to guarantee butts in seats at the theater. I don't believe Ryan Gosling was the main reason Project Hail Mary was projected to have (and is having) huge sales success. It was a combination of Gosling, the hype around the novel, and the effective trailers and marketing around the ET-like aspect of the story.
Posted on 4/10/26 at 3:24 pm to RLDSC FAN
I question a few of those. Has Zendaya ever been the lead in a movie?
Posted on 4/10/26 at 3:35 pm to Two0Five
I know this board doesn't like her, but challengers made 100 mil, and the drama is also doing well. She has a decent sized fan base.
Posted on 4/10/26 at 3:38 pm to RLDSC FAN
Tom Cruise?
Posted on 4/10/26 at 3:42 pm to RLDSC FAN
Sure, was just wondering. I don't watch much of the stuff she's in. Don't dislike her either, but she does seem to get steady work in big projects.
Posted on 4/10/26 at 3:49 pm to Two0Five
I think she's pretty mediocre in big films like Dune and Spider-Man, but I was dragged to The Drama last weekend and truth be told, she was really good in it. That was a pretty fun dark comedy
Posted on 4/10/26 at 3:50 pm to RLDSC FAN
May have to check it out
Posted on 4/10/26 at 4:14 pm to RLDSC FAN
How is Tom Cruise not up there? He’s more bankable than all but Pitt and Dicaprio and is on par with those 2.
Also, doesn’t bankable mean the movies they’re in are almost guaranteed to make money? Outside of marvel Tom Holland has a lot of flops
Also, doesn’t bankable mean the movies they’re in are almost guaranteed to make money? Outside of marvel Tom Holland has a lot of flops
Posted on 4/10/26 at 5:54 pm to RLDSC FAN
quote:
Austin Butler
The odd one out.
Both Caught Stealing and The Bike Riders were marketed on his back, and both failed to bring audiences in.
The only other movies he's done since Elvis are Eddington and Dune 2, and he had nothing to do with failures or successes of those films.
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