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Message
Golf Companies greatest marketing campaigns
Posted on 2/13/26 at 9:49 am
Posted on 2/13/26 at 9:49 am
Golf's greatest innovators were Karsten, Eli Callaway and Barney Adams.
Their genius was paramount in growing the game. Marketing golf equipment was so narrowed in focus before these guys, below are some of my favorites.
My favorite all time - TaylorMade with the Original One metal wood made out of Pittsburg Persimmon.
Callaway - with the Big Bertha named after the famous WWII tank.
Ping - With Karsten following the PGA Tour stops in his car to push his putters and later the Eye 2's. Talk about grass roots marketing. Later he would only sell his equipment throw green grass accounts.
Cobra - with the Baffler woods and the hump iron shafts.
The Ginty - for you old guys, a wooden head fairway wood with a lead keel sole.
Wood Brothers - with the Texan and Kool Kat woods, small company that took hold and went nationally and on Tour.
Odyssey - Bob Rossi, his great vison about inserts turned the putter world upside down.
Yonnex - the first carbon wood, brilliant move by the company to sign Mickleson out of college. Mickleson did with his first Tour event win Ping Eye 2 irons.
Thoughts on others...
Their genius was paramount in growing the game. Marketing golf equipment was so narrowed in focus before these guys, below are some of my favorites.
My favorite all time - TaylorMade with the Original One metal wood made out of Pittsburg Persimmon.
Callaway - with the Big Bertha named after the famous WWII tank.
Ping - With Karsten following the PGA Tour stops in his car to push his putters and later the Eye 2's. Talk about grass roots marketing. Later he would only sell his equipment throw green grass accounts.
Cobra - with the Baffler woods and the hump iron shafts.
The Ginty - for you old guys, a wooden head fairway wood with a lead keel sole.
Wood Brothers - with the Texan and Kool Kat woods, small company that took hold and went nationally and on Tour.
Odyssey - Bob Rossi, his great vison about inserts turned the putter world upside down.
Yonnex - the first carbon wood, brilliant move by the company to sign Mickleson out of college. Mickleson did with his first Tour event win Ping Eye 2 irons.
Thoughts on others...
This post was edited on 2/13/26 at 2:21 pm
8
Posted on 2/13/26 at 9:51 am to bopper50
Adams - The original Tight Lies 16.5 fairway wood was fire. Sold millions to golfers around the world. Then his Idea Hybrids were incredible at the time.
This post was edited on 2/13/26 at 9:52 am
Posted on 2/13/26 at 10:05 am to bopper50
Not a single second relevant to any part of the club, ball, or gear and likely sold tens of millions worth
Posted on 2/13/26 at 10:31 am to bopper50
Then you had the small guys that didn't have big budgets but they had a dream and they built their business on the PGA tours driving ranges and putting greens.
Roger Cleveland - wedges
Never Compromise - putters
Bobby Grace - Nick Price tried this ugly putter called The Fat Lady, won with it and Grace sold millions of them.
SeeMore - Payne Stewarts US Open saved this company that is still going strong.
Bob Vokey - wedges with specific grinds.
Guerin Rife - Two Bar Putters, adjustable weights inculded.
Roger Cleveland - wedges
Never Compromise - putters
Bobby Grace - Nick Price tried this ugly putter called The Fat Lady, won with it and Grace sold millions of them.
SeeMore - Payne Stewarts US Open saved this company that is still going strong.
Bob Vokey - wedges with specific grinds.
Guerin Rife - Two Bar Putters, adjustable weights inculded.
This post was edited on 2/13/26 at 10:32 am
Posted on 2/13/26 at 10:40 am to bopper50
quote:
Cobra - with the Baffler woods and the hump iron shafts.
Burner Bubble shaft came first I think
Posted on 2/13/26 at 11:25 am to usc6158
Been said here before I think, but that was done in one take and was not the planned commercial. It was B roll shot between takes of the planned commercial.
Posted on 2/13/26 at 11:27 am to bopper50
I'm not sure about best, but Titleists current fight to delay and/or prevent the ball rollback has me really hating Titleist right now.
Posted on 2/13/26 at 1:07 pm to icegator337
quote:
I'm not sure about best, but Titleists current fight to delay and/or prevent the ball rollback has me really hating Titleist right now.
You want the ball rolled back?
Posted on 2/13/26 at 1:24 pm to bopper50
Ping Hoofer bag is still one of the greatest carry bags of all-time. In the 90’s, probably 90% of walkers carried a Ping Hoofer.
Posted on 2/13/26 at 4:36 pm to BengalBen
I remember back when I was a club pro. Our Callaway salesman had to beg us to buy those wedges. The Big Bertha came along and he bought a house in our multi million dollar country club.
Posted on 2/13/26 at 6:41 pm to AirbusDawg
When the Callaway Warbirds woods came out there was a golf shop called TPG golf in Houston on Westheimer that catered to the wealthy Mexican and Asian crowd.
I was there when a guy from Japan bought every Warbird wood in the shop and had them shipped to Japan.
At least 30 clubs.
I was there when a guy from Japan bought every Warbird wood in the shop and had them shipped to Japan.
At least 30 clubs.
This post was edited on 2/13/26 at 6:42 pm
Posted on 2/13/26 at 8:33 pm to bopper50
Relevant to today’s game, I think Sasho Mackenzie and Sam Hahn will both be remembered in golf history. The speed pursuit for Sasho and the low torque putting from Hahn aren’t going anywhere
Posted on 2/13/26 at 9:54 pm to moldy_tiger
I agree.
Posted on 2/14/26 at 7:45 am to JohnnyKilroy
quote:
You want the ball rolled back?
Yes, in pro golf absolutely. I don’t really care for amateur golf, but it doesn’t seem like the manufacturers are going to let bifurcation happen.
Posted on 2/14/26 at 9:05 am to icegator337
quote:
icegator337
I'm kind of surprised at the number of down votes you are getting. I'm for it, and I think it probably needs to be harsher. We are heading towards the Old Course being added to the list of classic courses that can't have tournaments because they are too small. I don't know if anything needs to be done for amateurs and how that transition works, but I'm all for doing something (balls, smaller driver heads, etc.) to reign in the pro game.
quote:
The "Razor's Edge": He has described his high-speed game as "living on the razor's edge," noting that while his standard carry is around 320–325 yards, even a "towed" (mishit off the toe) shot can still carry 337 yards.
I like watching Bryson, but I think we need to bring some punishment back to the game if you mishit a club.
Posted on 2/14/26 at 11:44 am to icegator337
Who cares what the pros do? Ams need as much help as they can get. Rolling the ball back will hurt ams’ scores disproportionately.
Posted on 2/14/26 at 1:04 pm to JohnnyKilroy
quote:
Who cares what the pros do?
Everyone who watches pro golf.
No one cares about the random weekend warrior 4some. If you want to use juiced balls then feel free or just bifurcate and let ams do whatever they want similar to baseball with mlb using wooden bats and kids using metal
It’s just a problem when every historically great golf course is having to add tee boxes 100 yards back to remain viable because driving distance is out of control and there’s little to no penalty for missing the sweet spot with modern tech.
Look at the scores at pebble this week. It’s a wedge fest on a historical golf course because of where every pro drives it now. Golf would be a lot more interesting to me if pros had to play shots throughout their bag instead of bombing driver and hitting wedge on every hole
Posted on 2/14/26 at 2:37 pm to bopper50
This was back in the 80s, the commercial Ben Hogan was in repping his irons with him walking down a fairway. He hit a shot, and even though he was old, he still seemed to have his swing. I bought a set of his irons because of the ad.
Posted on 2/14/26 at 4:21 pm to ElderTiger
I had a set of Hogan Edge irons. They were beautiful looking out of the box and I liked the Hogan shafts too.
Posted on 2/14/26 at 4:26 pm to icegator337
quote:
Everyone who watches pro golf.
This is like 10% of golfers. Probably less.
quote:
It’s just a problem when every historically great golf course is having to add tee boxes 100 yards back to remain viable because driving distance is out of control and there’s little to no penalty for missing the sweet spot with modern tech.
This only affects .000001% of golfers.
quote:
Look at the scores at pebble this week. It’s a wedge fest on a historical golf course because of where every pro drives it now. Golf would be a lot more interesting to me if pros had to play shots throughout their bag instead of bombing driver and hitting wedge on every hole
What pros do or don't do on the golf course any given week couldn't have less to do with making the game of golf interesting. The vast majority of golfers do not watch even one minute of professional golf.
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