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Coaching salaries 2010 - 2025

Posted on 11/19/25 at 4:53 pm
Posted by EastWestConnection
Denver/Shenzhen/Belfast
Member since Jul 2024
1286 posts
Posted on 11/19/25 at 4:53 pm
I was just curious, and I looked up who was the highest paid coaches fifteen years ago. No surprises, it was Nick Saban.

2010
Nick saban $5.6 million
Mack Brown $5.1 million
Bob Stoops $4.35 million

2025

Kirby smart $13 million
Ryan Day $12.5 million
Lincoln Riley (lol) $11.5 million

Are coaching salaries a bubble that is going to burst? this doesnt seem sustainable. In fifteen years the top coaches have nearly tripled their salaries.

Gerry Dinardo's contract was $150,000 a year back in the 90s, although that definitely increased with incentives and endorsements.
Posted by CatfishJohn
Member since Jun 2020
19067 posts
Posted on 11/19/25 at 4:54 pm to
quote:

Are coaching salaries a bubble that is going to burst?


Depends on TV revenue.
Posted by lsufball19
Franklin, TN
Member since Sep 2008
71339 posts
Posted on 11/19/25 at 4:55 pm to
quote:

Are coaching salaries a bubble that is going to burst?

Yes
Posted by Veritas
Member since Feb 2005
10250 posts
Posted on 11/19/25 at 4:55 pm to
And it will be 25M by the next 10 years. Contracts go up.

If we offered 20M like I already said they should this would be over. This is funny money at this point.

A dollar today is not a dollar tomorrow.
Posted by GumboTiger19
Member since Nov 2025
168 posts
Posted on 11/19/25 at 5:00 pm to
I could see a situation where the salaries themselves reach a ceiling that is hard to break, but the money always finds a way to come through - NIL, Facilities, Technology, Staff, Sponsorships, etc
Posted by OKBoomerSooner
Member since Dec 2019
4952 posts
Posted on 11/19/25 at 5:01 pm to
For reference, using the Bureau of Labor Statistics, those coaches made the following in 2025 USD:

- Nick Saban made 8.39M
- Mack Brown made 7.64M
- Bob Stoops made 6.52M

That's a 54.94% increase for #1 over 15 years, or a 3.66% increase per year. 63.6% increase (4.24% per year) for #2. 76.4% increase (5.09% per year) for #3. Averaging them gets us 64.98% in 15 years, 4.33% per year.

How much has the profitability of the sport grown in 15 years, with the creation and then expansion of the playoffs and the explosion of expensive licensing and streaming deals?
Posted by EastWestConnection
Denver/Shenzhen/Belfast
Member since Jul 2024
1286 posts
Posted on 11/19/25 at 5:02 pm to
I dont see a situation where the salaries start getting smaller. This sport generate way more money that it did 30 years ago, and no coach is going to want to take less money or a more incentives based contract.

It's also going to widen the gap between smaller schools and the big boys even more because they wont be able to be competitive at all. but I guess thats already happening
Posted by GumboTiger19
Member since Nov 2025
168 posts
Posted on 11/19/25 at 5:04 pm to
I don't necessarily think they'll get smaller - more like they wont raise by as much as they have the last 10 years.

Granted, college football is completely intertwined with old money, new money, and government so I guess the stars are the limit.
Posted by boston vol
Lexington-Fayette, KY
Member since Sep 2015
6744 posts
Posted on 11/19/25 at 5:20 pm to
When Nick Saban was hired at LSU, he was given a salary of $1 million per year. Only three other coaches in the country, Spurrier, Bowden, and Fulmer, all of whom had won national titles in the previous five seasons, were making a million a year. Times sure have changed.
Posted by TheHarahanian
Actually not Harahan as of 6/2023
Member since May 2017
23196 posts
Posted on 11/19/25 at 5:27 pm to

Eventually, after a firing, a school will evaluate projected revenue vs salaries/buyouts and see a negative number.

To me that means it’s time to take a bigger risk, and offer a lower salary. If the risk doesn’t pay off, then the program suffers for a while.
Posted by armytiger96
Member since Sep 2007
2096 posts
Posted on 11/19/25 at 5:31 pm to
quote:

When Nick Saban was hired at LSU, he was given a salary of $1 million per year.


And he showed the world that if you invest in your program you can go from cellar dweller to elite in 3 years. Since then Universities have also seen the correlation b/w student enrollment and a strong football program.
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