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Started By
Message
Alabama purged season ticket holders
Posted on 9/3/25 at 7:48 am
Posted on 9/3/25 at 7:48 am
quote:
The purge began in late January.
A number of Alabama football season ticket holders, some of whom have had seats for decades, received emails from UA Athletics stating they’d lost the right to renew.
However, some of these forfeited seats were also appearing on secondary ticket websites, such as StubHub, at significant markups. And that’s where a less-publicized partnership comes into play.
Fans might not realize that sometimes, those tickets on the secondary sites aren’t coming from peers but a company Alabama contracts to offload unsold seats at premium prices.
quote:
One season ticket holder who spoke to AL.com said he forfeited a portion of his holdings after Alabama revoked and then reinstated another set.
By midsummer, those exact tickets he surrendered were listed on a resale site called TickPick.com. Where each season ticket plus required donation would cost around $2,550 per season, the total asking price for five of the seven home games was $4,084 per ticket.
LINK
tl:dr Alabama revoked season tickets then partnered with a company to resell those tickets for more money on stubhub/ticketmaster/etc.
This post was edited on 9/3/25 at 8:02 am
9
Posted on 9/3/25 at 7:49 am to Corinthians420
Yikes, first time I've seen in forever where you can get in the stadium for eight dollars this Saturday.
Posted on 9/3/25 at 7:54 am to Corinthians420
tDownfall
Posted on 9/3/25 at 7:54 am to Corinthians420
Universities should host their own versions of StubHub. Reduce stub hub fees in half. Allow anyone who is part of the Alabama version of TAF to buy tickets fee free (Costs the university nothing). Sellers make more money than on third party sites. The athletic department donors get access to fee free tickets at market rate. You give your schools fans an advantage over visiting fans when it comes to getting marketplace tickets. University recoups the fees being made by StubHub and others.
I’m sure there are holes but that’s my 8 am spitball at the wall idea
I’m sure there are holes but that’s my 8 am spitball at the wall idea
Posted on 9/3/25 at 7:54 am to Corinthians420
quote:I’m surprised they haven’t always done this. You have to actually use the tickets yourself or you lose them. That’s the way it’s been with student tickets. Why facilitate a scalper pipeline when you receive no cut and have actual interested attendees waiting
These purged season tickets had been flagged for excessive resale, which the university said was justification for revocation per its listed policy.
Posted on 9/3/25 at 8:03 am to msutiger
quote:
Universities should host their own versions of StubHub. Reduce stub hub fees in half.
How much do you think it costs to run something like StubHub?
I promise you it costs a LOT more than the fees they make from Alabama.
Sports jumped the shark a long time ago when it comes to being reasonable about ticket prices.
Unless it's super convenient or I'm just in the area, I attended by last Bama game years ago.
Posted on 9/3/25 at 8:33 am to msutiger
quote:
Universities should host their own versions of StubHub.
LSU used to have something just like this, but the kickbacks they are getting from aftermarket fees from StubHub, SeatGeek, etc. are probably too much to pass up.
Posted on 9/3/25 at 8:35 am to genro
quote:
I’m surprised they haven’t always done this.
The Purge really wasnt in the mainstream until those movies were released.
Regardless, you cant just kill people for selling their tickets.
Posted on 9/3/25 at 8:40 am to msutiger
quote:
Universities should host their own versions of StubHub. Reduce stub hub fees in half.
We used to do this at LSU and it actually worked well. But the school now gets more money from SeatGeek (and Stubhub before that) than they did operating their own system. Plus they don't have to deal with it.
Posted on 9/3/25 at 8:44 am to John Casey
quote:
LSU used to have something just like this, but the kickbacks they are getting from aftermarket fees from StubHub, SeatGeek, etc. are probably too much to pass up.
Bought many postseason baseball tickets for face value through the old in house system. Even got face value tickets for big LSU football games like Alabama that would go for $300 after fees on StubHub these days. But LSU didn’t do a good job of promoting it and pickings were slim, often no tickets listed for big games. I would get up the day of the game and refresh the page over and over again until something popped up.
Posted on 9/3/25 at 8:50 am to Corinthians420
Shady arse shite.
Posted on 9/3/25 at 9:11 am to The Boat
I’ve seen other universities try this but they forced tickets to sell at face value and then sometimes still charged selling fees.
I know it’s impossible for leaders in this era to think about anything but maximizing profit down to the penny at every possible stage of the fan journey, but stop trying to make a crazy profitable system and use it to increase the fan experience and expand the donor base. Let the sellers make market rate and even a little more than third party sites because if reduced fees.
Fans will flock to university hosted sites because there is an infinitely smaller chance of being scammed.
Hell, you could even allow sellers to only allow their tickets to be sold to other donors since I’m sure there are a lot of fans who would prefer to make $20 less but guarantee another fan from their school got to use the tickets.
You could also allow fans to donate a portion of the sale for double loyalty points.
The opportunities are endless if done right.
I know it’s impossible for leaders in this era to think about anything but maximizing profit down to the penny at every possible stage of the fan journey, but stop trying to make a crazy profitable system and use it to increase the fan experience and expand the donor base. Let the sellers make market rate and even a little more than third party sites because if reduced fees.
Fans will flock to university hosted sites because there is an infinitely smaller chance of being scammed.
Hell, you could even allow sellers to only allow their tickets to be sold to other donors since I’m sure there are a lot of fans who would prefer to make $20 less but guarantee another fan from their school got to use the tickets.
You could also allow fans to donate a portion of the sale for double loyalty points.
The opportunities are endless if done right.
Posted on 9/3/25 at 9:16 am to Corinthians420
quote:
appearing on secondary ticket websites, such as StubHub, at significant markups. And that’s where a less-publicized partnership comes into play.
The Cubs were doing this years ago (might still be) and even worse, I think they owned the ticket company.
Posted on 9/3/25 at 9:18 am to Corinthians420
That school literally didn't know what to do once Saban left. Surprised they didn't burn down Bryant-Denny.
Posted on 9/3/25 at 9:24 am to genro
quote:
Why facilitate a scalper pipeline when you receive no cut and have actual interested attendees waiting
Because the people who bought those tickets are the owners of them, so should have the right to do whatever they want with them. Use them, sell them, burn them, etc. If Alabama wanted more money they should have charged more upfront.
Posted on 9/3/25 at 9:28 am to Corinthians420
“Lifelong” Alabama fans are dropping off, huh? Big surprise
Posted on 9/3/25 at 9:36 am to msutiger
quote:
Universities should host their own versions of StubHub. Reduce stub hub fees in half. Allow anyone who is part of the Alabama version of TAF to buy tickets fee free (Costs the university nothing). Sellers make more money than on third party sites. The athletic department donors get access to fee free tickets at market rate. You give your schools fans an advantage over visiting fans when it comes to getting marketplace tickets. University recoups the fees being made by StubHub and others.
I’m sure there are holes but that’s my 8 am spitball at the wall idea
It would cost the schools a massive amount of money to setup and operate a platform like that. Far more than they would generate in the fees charged on such a platform.
Instead the schools can just partner with a secondary ticket marketplace who pays the school a bunch of money to be that school's official secondary ticket marketplace...like SeatGeek with LSU
Posted on 9/3/25 at 9:45 am to Tiger Prawn
Sounds like an opportunity to develop a platform and undercut the market by licensing directly to the universities
Posted on 9/3/25 at 9:50 am to Domeskeller
quote:
Shady arse shite.
Not really. The headline makes it sound bad, but it makes more sense when you read the article.
They're revoking season tickets for seats that have been flagged for "excessive resale". Basically seats that the ticket holder is reselling on StubHub for profit rather than actually attending the games themselves.
quote:"Portion of his holdings" sounds an awful lot like multiple sets of tickets in different parts of the stadium where the ticket holder uses one set for personal use and resells the rest for profit.
One season ticket holder who spoke to AL.com said he forfeited a portion of his holdings after Alabama revoked and then reinstated another set.
Alabama is far from the first sports team that has cracked down on season tickets being held for the purpose of reselling on secondary markets at a profit. The move to all e-ticketing in recent years has just made it possible to track which seats are constantly having their tickets transferred to someone else for practically every game.
Posted on 9/3/25 at 9:52 am to msutiger
quote:
ounds like an opportunity to develop a platform and undercut the market by licensing directly to the universities
Why when the school can do nothing and get paid?
This is from the OP's article. LSU is partnered with SeatGeek as their official ticket resale partner too, so I'd assume LSU has a similar deal. Why deal with the hassle and overhead expense of running the platform yourself when you can do nothing and get a 20% cut?
quote:
One contract that was provided upon request was Alabama’s deal with SeatGeek, the official resale partner of the athletics department. According to the deal signed in 2023, Alabama receives 20% of the net secondary fee revenue from tickets sold on the site. The school is guaranteed $660,000 for each of the four years covered by the contract, through June 30, 2027.
Links to SeatGeek are plentiful through Alabama’s official ticketing page on RollTide.com. Through that arrangement, it makes sense for the school to direct season ticket holders to sell their unused tickets through its official partner, as it essentially profits twice from the same tickets.
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