Netflix admits to using AI for VFX in cost-cutting measure and will continue to do so...

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Netflix says it has used visual effects created by generative artificial intelligence (AI) in one of its original TV shows for the first time.

The streaming giant's co-chief executive Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternaut.

He said the technology allowed the production team to complete sequences faster and at a lower cost.

The use of generative AI is controversial in the entertainment industry over concerns it creates content using others' work without their consent and fears that it will replace the work of humans.

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Asked about Netflix's use of AI, Mr Sarandos said the technology has allowed productions with smaller budgets to use advanced visual effects.

The generative AI used in The Eternaut helped its production team to complete a sequence showing the collapse of a building in Buenos Aires 10 times faster than if they had used traditional special effects tools, he said.

"The cost of it would just wouldn't have been feasible for a show in that budget.

"That sequence actually is the very first [generative] AI final footage to appear on screen in a Netflix original series or film. So the creators were thrilled with the result," said Mr Sarandos.

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