Studio announces changes to those social media reactions. Check this out

Loading Twitter/X Embed...
If tweet fails to load, click here.

quote:

---

Sean Chandler

I get these embargo emails 3-4 times per week. I’ve never once been told directly or indirectly to only share positive thoughts early but hold off on negative thoughts.

There might be unspoken stuff for people trying to get access to
Junkets & premieres. But never 2 embargoes

---

quote:

---

Courtney Howard
@Lulamaybelle

The BALLERINA embargo notice is absolutely unethical: An embargo hold on negative reactions?! Only positive reactions are okay?!

Certainly hope none of you will be complicit in this buffoonery. If any of you value your dignity (I know, it’s a tough ask), you won’t cave.

---

quote:

---

So basically what this means is you’ll all only see positive/ glowing reactions at 1pm PT today because this will scare those who fear their access will be compromised dare they not give glowing praise. That’s NOT film criticism! You’re doing yourselves a disservice.

---

quote:

---

If the studio is so afraid of negative reactions, why not just set the social media AND review embargo to the same late date?

And now what about the folks who genuinely, actually loved/ liked Ballerina? Their positive reactions are rendered moot.

---

quote:

---

@GermainLussier

In what is at least a first for me, I just got word of different embargos for "enthusiastic" social media reactions to a movie & another for "critical" reactions. One is over a week before the other.

Also, this movie isn't "bad," but this is where the industry is, I guess.

---