Stanford hires Andrew Luck as 'General Manager'

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Former Stanford star Andrew Luck is returning to the Cardinal to become the football program's general manager, Luck told ESPN in a phone interview.

Luck, 35, has accepted a newly created role at Stanford, which will place him above the entire program and is a distinct evolution from the traditional college general manager role. The hire could loom as a harbinger for structural changes in college football front offices across the sport.

Luck's role involves everything Stanford football touches, both football and business-wise. The football-specific duties of his role will include managing the coaching staff, player personnel staff, recruiting, roster management and student-athlete experience.

Luck's business duties will include some aspects often associated with an NFL team president role -- fundraising, sponsorships, attendance, sales, in-stadium experience and alumni relations.

"I'm excited," Luck told ESPN. "I think Stanford is taking an assertive and innovative step. We're undoubtedly the best athletic department in college sports. We have to re-prove it in football, and we're excited to be part of that challenge."

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