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Started By
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Target suggests it will take a more muted approach to Pride Month
Posted on 8/16/23 at 9:58 am
Posted on 8/16/23 at 9:58 am
Target CEO on Pride Month fallout: We want our stores to be a 'happy place'
quote:
Target (TGT) plans to fine-tune its merchandising approach to heritage months such as Pride Month after some consumer unrest weighed on sales in the second quarter.
"Listening to the guest feedback and evolving is part of what we do every day," Target chief growth officer Christina Hennington said on a media call on the company's second quarter earnings. "Some of the changes we'll make to our heritage month collections going forward will look like this: We'll have a slightly more focused assortment and will evolve our store and digital presentations, and we're going to reconsider the mix of our own national brands with our external partners. And so ... you'll see us celebrate these heritage moments, but with these modifications."
Target CEO Brian Cornell told Yahoo Finance on the call that consumers view Target as their "happy place," and the retailer will do what it can to lean into that expectation.
Reuters reported that conservative news outlets and some Republican politicians branded the Pride Month assortment by transgender designer Erik Carnell, which appeared in stores in May, as "Satanic." These entities made claims that Target was marketing the products to children.
The company's decision in late May to remove some of the LGBTQ-themed merchandise after customer backlash fueled by the conservative messaging triggered even more global backlash across social media.
Target execs on the media call said there were incidents of shoppers threatening staff and destroying Pride-themed merchandise and displays. The uproar hurt second quarter sales, Target said.
Cornell added on the call that once Target addressed the assortment, sales trends gradually began to improve.
"Looking forward, we'll continue to celebrate Pride and other heritage moments, which are just one part of our commitment to support diverse teams and guests," Cornell explained. "However, as we navigate an ever-changing operating and social environment, we're applying what we learned to ensure we're staying close to our guests and their expectations of Target."
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Posted on 8/16/23 at 9:59 am to stout
Muted as in, "we'll try to forget about it."
Posted on 8/16/23 at 10:01 am to Hardluck Harry
I listened to their earnings call. frick that leadership team.
Posted on 8/16/23 at 10:02 am to stout
Go Woke, go broke
Posted on 8/16/23 at 10:02 am to stout
quote:
incidents of shoppers threatening staff and destroying Pride-themed merchandise and displays
Proud of all of the normal people who stood up to the BS
Posted on 8/16/23 at 10:03 am to Hardluck Harry
After the past decade of more and more LGBTQ agenda shoved in people's faces, and considering the most vocal with backlash are the left-wing freaks and suburban white women, it is sort of groundbreaking for a company the size of Target to publicly announce they are going to roll some of it back.
Posted on 8/16/23 at 10:04 am to stout
WHEW. What a relief. Now I can sleep at night because this effects me so deeply.
Posted on 8/16/23 at 10:06 am to stout
damn, where will Zappas Stache and brgfather shop in June next year?
i don’t believe you.
quote:
WHEW. What a relief. Now I can sleep at night because this effects me so deeply.
i don’t believe you.
This post was edited on 8/16/23 at 10:08 am
Posted on 8/16/23 at 10:09 am to stout
I think it remains to be seen if the level of push for alphabet people is halted at where it had reached before the protests of these major corporations. Like I wonder if everyone will start scaling back without saying they are scaling back now.
Posted on 8/16/23 at 10:09 am to stout
A few rainbow shirts is fine. Whatever.
The catering to children and trannies is what pissed people off.
Conservative boycotts work. The bean counters know this
The catering to children and trannies is what pissed people off.
Conservative boycotts work. The bean counters know this
Posted on 8/16/23 at 10:09 am to stout
"Next year we'll try a subtle approach to grooming your children into our cult"
Posted on 8/16/23 at 10:10 am to Grit-Eating Shin
I wasn’t a frequent Target customer to begin with but I chose not to give them any more of my dollars after their trans shite.
I do miss one thing about shopping at target… the yoga pants.
I do miss one thing about shopping at target… the yoga pants.
Posted on 8/16/23 at 10:10 am to stout
Too late
Posted on 8/16/23 at 10:13 am to St Augustine
quote:
Like I wonder if everyone will start scaling back without saying they are scaling back now.
A lot of companies have been quitely rolling back their ESG agendas including letting some departments that oversee ESG go. I read Disney is trying to keep it quiet but they too are rolling back on ESG agendas.
Hopefully, the constant push is dead for now. They really messed up when the targeted kids.
Posted on 8/16/23 at 10:14 am to upgrayedd
quote:
"Next year we'll try a subtle approach to grooming your children into our cult"
Yea it could be interpreted that way too. We will see how far they go next year.
Posted on 8/16/23 at 10:15 am to stout
quote:Where's the videos of it then? Seems like there's a ton of viral videos these days of people behaving badly in public places, but I haven't seen one of people going on a rampage inside a Target pride section.
Target execs on the media call said there were incidents of shoppers threatening staff and destroying Pride-themed merchandise and displays. The uproar hurt second quarter sales, Target said.
Posted on 8/16/23 at 10:15 am to jcaz
quote:
The bean counters know this
It was mentioned on the call that there was a measurable drop off in late May to early July.
Posted on 8/16/23 at 10:16 am to stout
quote:
Yea it could be interpreted that way too. We will see how far they go next year
This is part of the left's plan with everything. They step over the line on purpose to condition everyone to accept the milder forms of propaganda and social engineering. Love them or hate them, they're masters at playing the long game, especially on social issues.
Posted on 8/16/23 at 10:17 am to Tiger Prawn
quote:
Where's the videos of it then? Seems like there's a ton of viral videos these days of people behaving badly in public places, but I haven't seen one of people going on a rampage inside a Target pride section.
There were videos of people moving the merchandise to the back of the store out of the kids section. I never saw someone destroy any of it, though.
Posted on 8/16/23 at 10:17 am to stout
Looks like they bent the knee, as y’all would say.
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