re: College football no longer stopping clock on first downs.

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So they want to speed gameplay up so they can add more commercials?

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How else do you think those new big TV deals are going to be paid? The games will still be just as long (maybe longer). But you'll now get to see more Jardiance commercials and contemplate how a medicine can cause a rare but serious infection of your taint

If the game doesn’t stop as much then there can’t be more commercials.
This is to have less plays and shorten the game.