Richer Americans Are Skipping SUVs for Station Wagons

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Richer Americans Are Skipping SUVs for Station Wagons

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Stately, plump SUVs are running roughshod over the auto industry, crushing sedans, compacts and anything else that doesn’t approximate a 5,000-pound turtle. And yet amid the carnage, the earnest, doughty station wagon has emerged unscathed

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Volkswagen brought its new Golf SportWagen across the Atlantic in 2015. In the spring of the following year, Volvo rolled out its V90, a slick descendant of the boxy, yuppie tanks that made the brand famous in the 1980s. A month later, Buick pulled the cover off of the Regal TourX, a wagonized version of its mid-sized sedan. And in the summer of 2017, Jaguar pounced with its XF Sportbrake, just a few months before Porsche stretched the roofline on its Panamera, finally giving affluent motorists an alternative to wagons from Audi, BMW and Mercedes.

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Indeed, TourX sales have increased steadily in the 12 months it’s been in dealerships. Critically, those who buy it are on average more affluent than people who opt for the Enclave, the largest and most expensive of Buick’s SUVs.

They’re better educated, too.

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