Taylor Swift’s ‘Eras’ tour could break $2 billion in North American ticket sales alone

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The tour could gross $2.2 billion in North American ticket sales alone, according to August survey data from research firm QuestionPro provided to CNN exclusively. That unprecedented total represents primary ticket sales for the US shows that Swift just concluded in Los Angeles, plus a second North American leg coming next year.

The estimated totals are the latest example of the incredible demand for entertainment and experiences that has helped boost the economy, and more specifically, is a staggering show of Swift’s star power and influence on local US economies.

The average price of pre-sale and first sale tickets was $455.78, and Swift has 68 shows total in North America. The survey did not take into account whether respondents bought one ticket or multiple tickets.

The average attendance per show was 72,459, accounting for closed off areas and floor seats, according to QuestionPro data.

That comes to $2.2 billion — and that would make “Eras” the highest-grossing tour ever. Elton John’s “Farewell Yellow Brick Road” tour was the previous record holder, grossing over $887 million from 2018 to 2023, according to Larry Miller, director of the music business program at New York University Steinhardt.

“Eras” has become one of the biggest social events of the year, with concertgoers doling out thousands of dollars on tickets, outfits, transportation and travel accommodations. Concertgoers participating in a QuestionPro poll of 862 people who say they attended at least one “Eras” concert said they spent an average of $291.62 each on their outfits, $214.80 on merchandise and $131.48 for food and drinks.

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