Michigan State coaching staff

It's no different than giving a big donation to name a meeting room or an office.

They probably sold naming rights to that position for like $50k (made up number), but there's no ongoing funding for it.

Everything is for sale in programs that don't have a handful of primary big money boosters.

Brian Kelly is the Notre Dame Dick Corbett head football coach

Lots of universities have what are called "endowed chairs," in which a big donor gives the institution a big donation, with the idea that the interest income from that donation goes towards the salary of the person holding that position. It's somewhat similar to a company buying g Naming rights to a stadium.

Many major orchestras, such as the Cleveland Orchestra where I live, have the same thing. Actually, at least a third of the CO'S positions are endowed.

I've never seen this strategy applied to a football team, but it could certainly work as a fund-raising tool. The endowment is to fund the POSITION, and is not tied to the individual holding the position at any given time.