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Shaquille O’Neal Reveals A Crazy NBA Endorsement Story
by Larry Leo
August 30, 20217 Comments
© Brett Davis-USA TODAY Sports
While on the Full Send podcast, Shaquille O’Neal shared that he once walked away from a $40 million endorsement with Reebok...
quote:(The Spun)
O’Neal said he was chastised by a woman who criticized him for trying to sell overpriced sneakers. He said he took the confrontation to heart and started his own brand.
“That day, I cut ties with Reebok,” O’Neal said of passing on his $40 million endorsement. “I said keep the money… this ain’t right. I’ll still wear the shoes I do during the season, but I’ll be looking to do my own thing.”
“So, I started the Shaq brand. I went to my favorite store, Walmart, and we did a deal,” O’Neal said. “I was in all stores and my price point for the shoes was [around $20] and since then we sold over 400 million pairs.”
Filed Under: NBA
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