Shaquille O’Neal Reveals A Crazy NBA Endorsement Story
© Brett Davis-USA TODAY Sports
While on the Full Send podcast, Shaquille O’Neal shared that he once walked away from a $40 million endorsement with Reebok...

O’Neal said he was chastised by a woman who criticized him for trying to sell overpriced sneakers. He said he took the confrontation to heart and started his own brand.

“That day, I cut ties with Reebok,” O’Neal said of passing on his $40 million endorsement. “I said keep the money… this ain’t right. I’ll still wear the shoes I do during the season, but I’ll be looking to do my own thing.”

“So, I started the Shaq brand. I went to my favorite store, Walmart, and we did a deal,” O’Neal said. “I was in all stores and my price point for the shoes was [around $20] and since then we sold over 400 million pairs.”
(The Spun)
Filed Under: NBA
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Twenty 4932 months
I guess they keep the price low by no marketing; I've never heard of Shaq shoes.
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soccerfüt32 months
He’s a good dude.
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cwil17732 months
Didn’t he get a business degree from LSU?
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TheWalrus32 months
He has a doctorate in education. Granted it’s from a diploma mill and he didn’t even do a dissertation, but still impressive ambition.
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bengalbait32 months
the guy seems to have the Midas touch. But that usually comes from having it going on upstairs. Was very business savy from his first day as a pro in Orlando.
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FenrirTheBeard32 months
Shaq seems to be a business-savvy genius (or at least have genius advisors).
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GumboDave32 months
Shaq >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Lebron.
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