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According to Adam Stern of Sports Business Journal, NASCAR and Alabama have agreed to an unprecedented deal that makes them an official partner of the Crimson Tide...
quote:
"It grants NASCAR rights use to Alabama’s IP; in-venue and experiential activation opportunities; social and digital media integration; and first-party data that the racing body will use to try to drive ticket sales," Grant wrote of the one-year sponsorship, which starts this summer.
(The Spun)
Filed Under: Alabama Sports
Originally published on SECRant.com
10 Comments
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Eli Goldfinger•45 months
Noosecar
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bigDgator•45 months
They still going in circles?
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LSU Grad Alabama Fan•45 months
They turned right a few times this past weekend.
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thejuiceisloose•45 months
You sure this isnt an onion article?
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KAGTASTIC•45 months
So nascar losing so much of their core fanbase they had to strike a deal to buy bamas fanbase contact data.
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G I Jeaux•45 months
Noosecar=too many left turns...Pun intended
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WhoDatNC•45 months
Cousins.com would be more fitting.
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BrotherDawg84•45 months
Of course they did.
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RandySavage•45 months
Like peanut butter and jelly
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NPComb•45 months
Does Tuscaloosa and Talledega have the same amount of syllables?
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