LnStrTiger

Not long after Mack Brown came to Texas, the athletics dept. launched the campaign, “Come Early. Be Loud. Stay Late.” It was on the Jumbotron, t-shirts and everywhere around the stadium along with a video from Brown played at the end of the second quarter urging fans to stay for the second half when the team really needed them. Over time, it made a difference. Of course, it helps when the team wins, when restrooms are updated, when the food is decent, WiFi works, etc. But a direct message to fans, repeated over and over, can make a difference over time.