Bluebella Lingerie are doing things a little bit different. To model their new line they went out and hired Olympic rugby players to be their models...

This actually upset some other female athletes. Per The Telegraph...

quote:
Martina Navratilova has led a backlash against a “regressive” campaign featuring Team GB’s Olympic rugby players in lingerie.

Sharron Davies, the former swimmer, and Mara Yamauchi, the former British distance runner, also expressed dismay at a photoshoot purporting to change perceptions that “strong female form is not ‘feminine’”.

Ellie Boatman, Jasmine Joyce and Celia Quansah … were signed up by lingerie company Bluebella’s #StrongIsBeautiful campaign. …

Navratilova, who won 18 major singles tennis titles, and other leading campaigners for women’s sport unimpressed. Navratilova said the campaign “feels really regressive and sexist to me”. …

Davies and Yamauchi said the campaign will not help tackle this issue. Davies wrote on X: “What the actual ---- this is an utterly shameful campaign, whose braindead idea was this? Oh yeah let’s get professional female sports women in porn underwear! Extremely regressive… stereotypes yet again.”

Yamauchi said that the campaign is “exploitative, demeaning, sexist, regressive rubbish”. “Of course the intended audience is men,” she added. “Portraying women as sex objects will not encourage teenage girls into sport.”

The #StrongIsBeautiful campaign has been running for the past eight years and has previously included female athletes for the Rio and Tokyo Olympics.

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24 Comments

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imjustafatkid•3 months

At least they're not men.

danilo•3 months

I have done worse

Lithium•3 months

3,1,2

TheEnglishman•3 months

at least they are fit women.

GoRuckTiger•3 months

Do women buy lingerie for themselves or for their significant other? I think it’s a bit of both so I’m not sure why people are up in arms about this campaign ad. Would the offended rather have men wear the lingerie? On second thought don’t answer that.

Jwils•3 months

Home Alone-"Woof!"

Datbayoubengal•3 months

Also, why would older women get mad at this? With how many lesbians are openly out here right now, this is more for them than anybody else.

Datbayoubengal•3 months

The one on the left at the top video is the type of women that should be in the Hollywood movies fighting. Tired of seeing them parade around stick figure chicks beating up dudes and monsters and aliens.

NotoriousFSU•3 months

Bill Clinton would approve. He’s always had a thing for the thicc type.

Tasseo•3 months

Didn't Victorias Secret make it big advertising to men and not women? Though I see a booty id spank, this was overall gross.

Mr Happy•3 months

Those three would comlete a helluva foursome.

Jimbeaux•3 months

The lingerie was strange and ugly. That company would sell more if they put the lingerie on actually attractive and feminine models.

TheosDeddy•3 months

I got a weird boner now

CDawson•3 months

That is some strong, tough girls right there. I appreciate anyone that has the mentality and physical attributes to compete on a professional level for just about any sport.

cbree88•3 months

1,3,2

6R12•3 months

why old tennis girl/guy griping about it????????????

daydranking•3 months

of course its the old women mad about this. how much do yall wanna bet that in secret theyre jealous that this was never an offer for them. old women see young women having fun and immediately begin hating on them.

TheWalrus•3 months

I’ll take Ellie Boatman

Thracken13•3 months

if they were offered the job, accepted it knowing what they were being paid to do - then the other women need to STFU and mind their business.

atltiger6487•3 months

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