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U.S. Soccer rebranding going on now

Posted on 2/25/16 at 11:16 pm
Posted by GeorgeTheGreek
Sparta, Greece
Member since Mar 2008
69598 posts
Posted on 2/25/16 at 11:16 pm
They just pulled down their twitter and posted "brb" ...

Guessing the grand unveiling is tomorrow.
Posted by GeauxColonels
Tottenham Fan | LSU Fan
Member since Oct 2009
25606 posts
Posted on 2/25/16 at 11:38 pm to
Yup, getting a HTTP 500 error code on their site now.
Posted by DByrd2
Fredericksburg, VA
Member since Jun 2008
10323 posts
Posted on 2/25/16 at 11:54 pm to
I wish they would have rebranded right after the World Cup, while interest was at an all time high it seemed and we hadn't gone through the lull in successes after beating Germany.
Posted by GeauxColonels
Tottenham Fan | LSU Fan
Member since Oct 2009
25606 posts
Posted on 2/25/16 at 11:55 pm to
Site is back up. They're removed the old US Soccer crest from the bottom of the webpage and also replaced the tiny web browser tab icon with a US Flag.
Posted by EastNastySwag
Member since Dec 2014
5978 posts
Posted on 2/26/16 at 6:16 am to
I'm sorry, but that new crest sucks donkey balls. Down vote away
Posted by Waffle House
NYC
Member since Aug 2008
3984 posts
Posted on 2/26/16 at 7:16 am to
I agree. My preference would be a blue border with 13 stars and waldo red and white stripes in the center (make that the iconic look of the home jerseys already) but I've seen any number of concepts that look better than what they use.
Posted by GeorgeTheGreek
Sparta, Greece
Member since Mar 2008
69598 posts
Posted on 2/26/16 at 8:37 am to
Agreed. Its a logo that won't stand the test of time. It will look incredibly stupid in 20 years.

But i also loved the old crest when most don't so maybe its me.
Posted by DestrehanTiger
Houston, TX by way of Louisiana
Member since Nov 2005
13682 posts
Posted on 2/26/16 at 9:35 am to
I'm not in love with the new crest, but it is way better than the old one. Some variant of this would be my choice.

Posted by cwil177
Baton Rouge
Member since Jun 2011
30134 posts
Posted on 2/26/16 at 9:42 am to
Can someone post the new crest?
Posted by DestrehanTiger
Houston, TX by way of Louisiana
Member since Nov 2005
13682 posts
Posted on 2/26/16 at 9:46 am to


I don't hate it. There's not really anything special about it. It's a bit bland. I will say that I disagree with the above poster that it will look dumb in 20 years. I think they made it bland so it doesn't have the same hatred as the previous one. Back in the 90s, the motion graphics behind the ball probably seemed cool. Now it looks dumb.
Posted by John Keating
College Green, Ireland
Member since Jan 2015
2593 posts
Posted on 2/26/16 at 10:28 am to
It appears to have a little German in it.
Posted by stlslick
St.Louis,Mo
Member since Nov 2012
15304 posts
Posted on 2/26/16 at 11:56 am to
rebranding needs to start with the termination of Sunil Gulati
Posted by cwil177
Baton Rouge
Member since Jun 2011
30134 posts
Posted on 2/26/16 at 2:43 pm to
I think it looks alright. I would have preferred the centennial crest though.
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