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MLS takes over trademark applications for Los Angeles SC & Los Angeles F.C.

Posted on 3/10/14 at 3:36 pm
Posted by hendersonshands
Univ. of Louisiana Ragin Cajuns
Member since Oct 2007
160203 posts
Posted on 3/10/14 at 3:36 pm
LINK


quote:

Perhaps the rebrand proposals for Chivas USA aren't dead after all.

Multiple tipsters have alerted me to the fact that Major League Soccer has recently taken over the trademark applications for the names and logos of Los Angeles SC and Los Angeles F.C., confirmed by the U.S. Patent and Trademark Office Database. Though initially applied under Chivas Guadalajara Licensing LLC, the applications look largely the same, though the entity applying for the trademark is now "Major League Soccer, L.L.C."

The date of the application remains January 17, 2014, which was the date of the original filing, so it appears it has been transferred to MLS, rather than having new applications drafted altogether.
Posted by Dr RC
The Money Pit
Member since Aug 2011
61617 posts
Posted on 3/11/14 at 2:38 am to
quote:

Perhaps the rebrand proposals for Chivas USA aren't dead after all.





Why would the author of that article think otherwise? I wonder if he was shocked when Elton John came out as well?
This post was edited on 3/11/14 at 2:40 am
Posted by GeauxColonels
Tottenham Fan | LSU Fan
Member since Oct 2009
25606 posts
Posted on 3/11/14 at 7:10 am to
quote:

Why would the author of that article think otherwise? I wonder if he was shocked when Elton John came out as well?

Well, I think what he was getting at is that many were under the impression that the LASC/LAFC rebrand was a last ditch effort by the Chivas ownership prior to being bought out. I think a lot of people figured that something completely different was going to come after finding a new owner.....and it might. But this means that the team could still possibly rebrand to LASC/LAFC with the red, black and gold color scheme.
Posted by cwil177
Baton Rouge
Member since Jun 2011
30134 posts
Posted on 3/11/14 at 8:12 am to
Chivas USA just lost a friendly with UCLA
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