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Started By
Message
re: Bud Light's Situation Getting Worse as Time Goes On; Miller and Coors Triumph
Posted on 5/2/23 at 10:44 am to Stuttgart Tiger
Posted on 5/2/23 at 10:44 am to Stuttgart Tiger
quote:
Alissa Heinerschied defined her brand of Bud Light as the “fraternity/out of touch humor”
That one comment by her told me everything. They hate me and people like me.
I’ll not spend money on something to profit people that openly hate me.
1
Posted on 5/2/23 at 11:01 am to Northshoretiger87
Coors going to go broke too!
Posted on 5/2/23 at 11:05 am to Rebel
quote:
That one comment by her told me everything.
Agree. The release of her Teams/Zoom interview sealed the deal. It showed what was at the heart of this marketing decision.
Last week, I went up to Missouri St. to watch their Tuesday baseball game against Arkansas. Hit the beer line and found Yuengling Flight in the 16 oz. bottle. Had about 6 rows of YF in their cooler. Went back three innings later and had to get Miller Lite cause all YFs were gone. BL and Ultra bottles looked basically untouched.
Passed out a couple YFs at my crawfish boil this weekend and converted over two of my neighbors.
Posted on 5/2/23 at 11:06 am to EKG
quote:
Williams said Anheuser-Busch marketing vice president Alissa Gordon Heinerscheid, who is currently on leave, made two mistakes. One was moving away from her core customer and the second was her tone.
Three, actually.
Pushing the tranny can just days after a tranny decided to murder innocent people (including children) in cold blood.
Posted on 5/2/23 at 11:08 am to OysterPoBoy
I think that chain is upstate. Baws there too.
Posted on 5/2/23 at 11:14 am to alphaandomega
quote:
Replace with new people and run ads apologizing. Ads that are pro hetro.
They can’t apologize and it’s glorious.
Posted on 5/2/23 at 11:55 am to Y.A. Tittle
I will be boycotting everything except yueingling
Posted on 5/2/23 at 11:59 am to lsuoilengr
BUD down $1 (-1.56%) on the day so far.
Posted on 5/2/23 at 12:57 pm to EKG
“Pride” was the stepping stone to the AB shite show which is ensuing.
Posted on 5/2/23 at 1:20 pm to EKG
Anheuser-Busch needs to be made an example of what kind of treatment woke companies, who abandon their core customers should get. I hope other companies are watching and thinking twice before doing the same. The power of the purse is real.
Posted on 5/2/23 at 1:26 pm to EKG
quote:
Her big miss was I don’t think she understood who the core Bud Light shopper was
Not sure if this is true. Just like all other activists, she wanted to crush the “patriarchy” and “frat culture”. She will land a huge promotion to some woke corporation and be a hero to the true dregs of society
Posted on 5/2/23 at 8:15 pm to EKG
quote:Molson Coors is as woke as AB.
Coors Light sales were up 13.3 percent over 2022 in the third week of April. Miller Lite sales rose 13.6 percent, the report said.
DENVER PRIDE
Molson Coors - Championing Diversity
LAGER
Project Justice
Molson Coors - Our Brands
Posted on 5/2/23 at 8:28 pm to Northshoretiger87
quote:
If you are protesting AB, you shouldn’t skimp on protesting Coors:
I really don't care about them putting a rainbow on a can. I simply won't buy those cans.
That's not the problem.
ETA: At the same time, I hate Coors Light so I can't really "stop" drinking it.
This post was edited on 5/2/23 at 8:29 pm
Posted on 5/2/23 at 8:47 pm to imjustafatkid
Regarding AB- bud light was losing market share. Personally I think it was because of the prolific amount of micro breweries
This lady was brought in to try and get more market share. Her stupid idea was to entice lgbtq, an incredibly small demographic. However as I've said before, AB had a 99 esg score and they were told it would get them to 100. Some idiot thought that was important.
Well, they get their 100 and alienate at least 30-40 percent of their customers if not more.
BL is not coming back from this. Period. It's tranny beer. Ironically, trannies would not be caught dead with that swill.
Enjoy the demise.
This lady was brought in to try and get more market share. Her stupid idea was to entice lgbtq, an incredibly small demographic. However as I've said before, AB had a 99 esg score and they were told it would get them to 100. Some idiot thought that was important.
Well, they get their 100 and alienate at least 30-40 percent of their customers if not more.
BL is not coming back from this. Period. It's tranny beer. Ironically, trannies would not be caught dead with that swill.
Enjoy the demise.
Posted on 5/2/23 at 9:55 pm to TigerVespamon
Yes, Coors Molsen are woke as frick we all know that. The key is to keep eyes on the prize and thats Bud Light. Don’t get distracted, play the long game here. BL is the #1 seller and is going down. CM knows why their sales are up but also know its hard to fight wars on 2 fronts. If BL goes down and stays down then the CM fight can start later on.
BL is the big kahona and taking them down will send shock waves through marketing industry and board rooms. That will result in less woke crap long term, by lots more companies. We can’t take all of them down at once so don’t stray.
The lefist media is just waiting for the BL boycott to fizzle so they can go full steam ahead with more destroying our culture and country. All this CM talk is just distraction to push some sales back to Bud products. Don’t fall for it, you have to win the battle first to win the war.
The battle is BL and thats what MSM is looking at. The line in sand has been drawn and we can’t lose this one due to how much press its gotten. Its the easiest yet most public boycott to date. One side or the other is going to put a big notch in their belt. I’m betting we win, this the biggest public boycott of all.
Once we win then we have more leverage with future woke bullshite companies come up with. And seeimg how we took down the biggest name branded beer in decades it will matter.
Bud Light is our fight. Don’t let up
BL is the big kahona and taking them down will send shock waves through marketing industry and board rooms. That will result in less woke crap long term, by lots more companies. We can’t take all of them down at once so don’t stray.
The lefist media is just waiting for the BL boycott to fizzle so they can go full steam ahead with more destroying our culture and country. All this CM talk is just distraction to push some sales back to Bud products. Don’t fall for it, you have to win the battle first to win the war.
The battle is BL and thats what MSM is looking at. The line in sand has been drawn and we can’t lose this one due to how much press its gotten. Its the easiest yet most public boycott to date. One side or the other is going to put a big notch in their belt. I’m betting we win, this the biggest public boycott of all.
Once we win then we have more leverage with future woke bullshite companies come up with. And seeimg how we took down the biggest name branded beer in decades it will matter.
Bud Light is our fight. Don’t let up
Posted on 5/2/23 at 10:00 pm to EKG
Good. Punish those fricks.
Posted on 5/2/23 at 10:04 pm to dafif
quote:
Regarding AB- bud light was losing market share. Personally I think it was because of the prolific amount of micro breweries
That's exactly what it is. All of the big names have been losing share due to the fragmentation of the market. They have been countering it by buying up a lot of the "craft" brewers.
Posted on 5/2/23 at 10:35 pm to Hester Carries
Exactly! What they don’t realize is that the masses have no effective way of fighting back against wokeness, but we do have the ability to cut off the pocketbook immediately if we don’t like a company’s message. And we are doing it every day. They can play financial Russian roulette if they chose to do so!
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