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Sales Advice: When Is The Best Time to Ask for the Money?

Posted on 1/13/14 at 8:39 pm
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
63232 posts
Posted on 1/13/14 at 8:39 pm
I'm a novice to the sales world and have been reaching out to prospective investors regarding a side venture. Initial correspondence and conversations with people have peaked their interest enough for them to ask for or accept additional literature; however, I've usually held off on approaching the money issue until secondary conversations.

Is it a bad idea not to be upfront with one's sales intentions, or is it best to whet the appetite of potential buyers first before soliciting funds?
Posted by Grouper Picatta
Sarasota,FL
Member since Mar 2013
1590 posts
Posted on 1/13/14 at 8:47 pm to
MonaVie?
Posted by lnomm34
Louisiana
Member since Oct 2009
12607 posts
Posted on 1/13/14 at 8:57 pm to
quote:

peaked their interest


C'mon shutter. You're better than this.
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
63232 posts
Posted on 1/13/14 at 8:59 pm to
Hey, thanks for quoting that for posterity!
Posted by Martini
Near Athens
Member since Mar 2005
48829 posts
Posted on 1/13/14 at 9:01 pm to
What are you selling and how much does it cost?

That is what I want to know in a hundred words or less as soon as I meet you. That way I myself can decide if the meeting might be beneficial to us both rather than waste both mine and your time. And I appreciate someone being upfront with me on this request and typically will hear it out based on that.

So...what are you selling and how much does it cost?
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
63232 posts
Posted on 1/13/14 at 9:08 pm to
quote:

What are you selling and how much does it cost?


By "selling," do you mean the investment or the benefits of (i.e. an ownership unit for a certain price versus a promotional benefit to the company)? Or can it be either/or?

My thinking is to provide them with some time and additional information to peruse before discussing money in order to make them more comfortable because some of this involves cold calling.
This post was edited on 1/13/14 at 9:15 pm
Posted by lsulefty5
Baton Rouge
Member since Dec 2007
901 posts
Posted on 1/13/14 at 9:40 pm to
You are selling an investment. Features and benefits aid in the sale of said investment.
Be direct with the purpose of your visit, then once in the door make quick small talk, and then get in to your purpose of visit. Always have a purpose or a goal BEFORE the call. Else wise you will be wasting both your client and your time.

ETA: don't be afraid to ask for the order. If it's a big ticket item, give them some time and follow back up and reinforce your benefits and then ask for the order. If they're interested they will say so, if not, both of you can move on.
Good luck selling!
This post was edited on 1/13/14 at 9:45 pm
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
63232 posts
Posted on 1/13/14 at 9:48 pm to
Thanks, lefty.
This post was edited on 1/13/14 at 9:48 pm
Posted by Will Cover
St. Louis, MO
Member since Mar 2007
38525 posts
Posted on 1/13/14 at 10:33 pm to
It's not about you, it's all about them.

Find out what are there hot buttons through discovery, make them feel the pain, recap back in their own words with how your product stands to benefit their need and close them.

None of this is possible if you can't develop a quick rapport when you initially dial in. Don't sell your product over the phone, sell the appointment.

Know your competition and the differences that make you better, i.e. local service, one-on-one accountability, ease of use, visibility, pricing, etc.

Remember, if your customer tells you no, it's because they don't know. Learn how to overcome objections by isolating them one by one.
This post was edited on 1/13/14 at 10:38 pm
Posted by Putty
Member since Oct 2003
25483 posts
Posted on 1/14/14 at 8:40 am to
quote:

By "selling," do you mean the investment or the benefits of (i.e. an ownership unit for a certain price versus a promotional benefit to the company)? Or can it be either/or? My thinking is to provide them with some time and additional information to peruse before discussing money in order to make them more comfortable because some of this involves cold calling.


I think you just lost Martini
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
63232 posts
Posted on 1/14/14 at 5:35 pm to
quote:

I think you just lost Martini



Hehe. I actually thought a lot about what Martini said and tried his more upfront approach today. Received two requests for more information out of four cold calls. Not bad for about 30 minutes work!
Posted by LSURussian
Member since Feb 2005
126962 posts
Posted on 1/14/14 at 7:24 pm to
John Albert, is that you? I didn't know you posted on TD!

And, no, I still won't give you money....
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