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re: Why did Johnson/Evinrude go out of business?

Posted on 7/22/26 at 5:37 am to
Posted by DownshiftAndFloorIt
Here
Member since Jan 2011
72598 posts
Posted on 7/22/26 at 5:37 am to
quote:

Bunch of over complicated garbage


They are definitely far too complicated for what they are. They tried too hard to make it not sound or smell like a 2 stroke. The optimax got it right. It was so much simpler and cheaper because its just a normal 2 stroke engine with some fuel, air and oil controls wrapped around it. An etech with the cowling off looks like a space ship. They arent easy to work on.

XD100 oil is about $75 a gallon these days as well with no known subsititute available on the market
Posted by PillageUrVillage
Mordor
Member since Mar 2011
16193 posts
Posted on 7/22/26 at 8:48 pm to
Still running a 1992 Johnson Fast Strike 175. Remove the oil injection and premix and make sure the water pump is operational and those things are darn near bulletproof.
Posted by gaetti15
AK
Member since Apr 2013
15585 posts
Posted on 7/23/26 at 4:26 pm to
quote:

The etechs dont even smell cool



fricking worse engine ever. Never got stuck on a boat as much as I did on an Evinrude etech
Posted by bamarep
Member since Nov 2013
52617 posts
Posted on 7/25/26 at 8:13 am to
Bombardier bought them.

End of story.
Posted by deltaland
Member since Mar 2011
103586 posts
Posted on 7/25/26 at 8:23 pm to
I don’t ever remember them being very reliable even before all the jap brands came along.

My grandparents had a Skeeter with a 115 Johnson in the 90s. It was always a pain in the arse to crank

Fond memories though as a kid riding in that boat and smelling the blue smoke.
Posted by deltaland
Member since Mar 2011
103586 posts
Posted on 7/25/26 at 8:28 pm to
quote:

A proper old 2 smoke cranking up in the morning reminds me of fishing with pawpaw. Thats a smell and sound nobody ever forgets.


5 minutes of brbrbrbrbrbrbrbr and blue smoke wisping from the water, grandpa cussing. Then it hits for a few seconds with a violent shake and dies. More cussing. Repeat 3 times. Finally doesn’t die, grandpa revs in neutral as the boat is covered in smoke, then finally put in gear. Dies again. More cussing, crank up again. Put in gear, boat finally takes off.

Remember like it was yesterday
Posted by BFIV
Virginia
Member since Apr 2012
9185 posts
Posted on 7/26/26 at 9:03 am to
Wow! I had no idea at all these were the reasons they went out of business. So they did it to themselves. All this time I was thinking it was maybe because the new market of Jap motors was undercutting them on price. I wouldn't know where to begin looking and choosing a new outboard today. I guess it's safe to say that since Mercury is still in business, they must be doing something right? I've got my Dad's old 1968 Evinrude 6 hp that he bought brand new. Hasn't been run in 40 years. It's in good shape, been stored safely. May try to get it running for old time's sake. Yeah, I remember that smell and sound vividly.
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