Newsletter from ammo dealer

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In my course of many conversations with clients, I commonly see that there is wide spread misunderstanding of 'how it works' in the ammo business, which is understandable because it takes decades of experience to learn the deeper details, and even then, there are always surprises along the way. One thing that a lot of people do not know, even those who shoot and know guns fairly well but are not really insiders within the industry, is that the ammunition business is a fear-driven market. The masses react to scares of various types, driving demand up quickly, sharply and almost instantly, within minutes to hours of a disaster, swarming ammo suppliers like us with abnormally large order volume. Such is the case this weekend in reaction to the Israel - Palestine conflict, where sales skyrocketed Saturday morning and remained at double 'normal' order volume over the weekend. How long this sort of elevation of demand lasts varies and depends greatly on 'aftershocks', as in shocking events that drive additional fear in the wake of what happened just before. It take a series of events to drive the market way up like it was in 2013, or 2020 and 2021, and a single event typically will not do it alone. That said, should a series of shocking events unfold, this could drive the market up in a substantial way.

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