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re: WTF is RCVA clothing?

Posted on 3/20/18 at 4:01 pm to
Posted by MLCLyons
Member since Nov 2012
4793 posts
Posted on 3/20/18 at 4:01 pm to
It's a skate & surf apparel company bought by billabong in 2010.
Posted by Motorboat
At the camp
Member since Oct 2007
24323 posts
Posted on 3/20/18 at 4:02 pm to
I have some linen RVCA shorts that are pretty fratty looking. Other than those, I have no idea what RVCA carries.
Posted by mikelbr
Baton Rouge
Member since Apr 2008
49099 posts
Posted on 3/20/18 at 4:17 pm to
WikaDoodles on RVCA



Etymology
The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is a 'U' written in traditional Roman script. Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Rvca'. The name resembles ????a (upper case: ?????), pronounced ['ru xa]. The RVCA logo is based on the two chevrons, the V & the A, representing the brands ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore. [2]

History
RVCA was founded in 2001 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.[3][4][5] Billabong International Limited purchased RVCA in July 2010.[6]

Culture
RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.

Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery.



RVCA
Type
Subsidiary
Industry Retail
Founded 2001
Founder Pat Tenore
Headquarters Costa Mesa, California, United States
Products Clothing
Parent Billabong International Limited
Website www.rvca.com
Posted by Jcorye1
Tom Brady = GoAT
Member since Dec 2007
76373 posts
Posted on 3/20/18 at 4:41 pm to
I like their board shorts.
Posted by Sao
East Texas Piney Woods
Member since Jun 2009
68469 posts
Posted on 3/20/18 at 8:35 pm to

Not really understanding how anyone could confuse them with anything close to Affliction/similar.
Posted by 632627
LA
Member since Dec 2011
15406 posts
Posted on 3/21/18 at 7:58 am to
quote:


Im assuming its similar to ed hardy/affliction?




Not even close.

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