re: Which is the worst rebranding (name change)

Prince changing to "The Symbol" was actually smart on his part as the record company claimed to own rights to his name. Changing his name allowed for him to pocket more of his money and not the record company...or something to that effect

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But not before they completely ruined their brand with all the shite they’ve put on their service now.

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thats why they changed it in the first place. they didnt want to put a bunch fo crap on there under the HBO name and have HBO associated with poor quality stuff. This was planned this way

Washington Redskins to Commanders

The Judaean People's Front to The People's Front Of Judaea

The Robert E Lee High School Rebels
to
Lee High School Patriots
to
Liberty Magnet (whatever their mascot is)

frick the virture signaling. I am a Robert E Lee High School Rebel for life.

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Minutemaid to Daikin

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It's always the Juice Box to me, dammit.

Dixie beer had a TV ad long ago 70's maybe, which actually said "who would drink a beer called Faubourg?"

I think the intent was to poke fun at the popularity of German named beers like Budweiser, Schlitz, Pabst, etc. by pointing out that Dixie was brewed by a German family.

WRT to Aunt Jemima, you can tell how well a brand sells in a grocery store by the shelf space and positioning allotted to it, HEB here in Texas, which itself has woke tendencies, used the rebranding as an opportunity to push its in-store brands and relegated Pearl to bottom shelf with half the space ol' Aunt J had.

Randall's, which didn't have a super competitive house brand, also relegated them to less and lower shelf space. From what I have observed in stores throughout Texas, Pearl has never recovered the market share of Aunt J. Their shelf space/position is nowhere near what it was in either store. Idiots.

The artist formerly known as Prince

VetteGuy to N2cars.

Guy's still a dick.