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Posted on 4/9/23 at 9:32 am to Twenty 49
quote:
Wall Street Journal, Nov 22
1%
Please don't bring data into this discussion. It is obviously "half" or something.
Posted on 4/9/23 at 9:49 am to Klark Kent
quote:
the LBTQXYZ+ community would still be purposely over represented as compared to their actual existence in even our very liberal Western society. That’s my opinion, you don’t have to like it or agree with it, it’s an opinion.
Still not relevant to my question, which has nothing to do with opinion. I’m starting to suspect that “gay/black/etc are over represented in commercials by (enter crazy high number here)x” has become such an article of faith for some that they aren’t willing to even consider any data that might contradict that.
I’ve already conceded that those groups are likely over represented in commercials (though reasonable people can disagree on whether that’s for cultural or monetary reasons). And yet I’m still getting massive pushback, and mindlessly insulted by some, for having the audacity of pointing out that things might not be quite as bad as people think, and giving detailed reasons why I think that. That, to me, is telling.
Posted on 4/9/23 at 9:53 am to Joshjrn
i see you. these are fair points. some of which i have no answers for. i’d love to see more data on the subject before solidifying my opinion.
Posted on 4/9/23 at 10:00 am to bhtigerfan
Just what I expected. The fig Hags showed up to knight for the Gays.
Posted on 4/9/23 at 10:03 am to Klark Kent
quote:
i see you. these are fair points. some of which i have no answers for. i’d love to see more data on the subject before solidifying my opinion.
I appreciate that, and I would as well. I have a Poli Sci degree, and took a semester on public opinion polling. It was eye opening to see, empirically, just how easy it was for media to influence public opinion. After that, I assume everyone, from companies to politicians and everyone in between, is trying to manipulate us constantly. The more raw data we have on the subject, the better. Even if the overwhelming majority of the unwashed masses wouldn’t care, even if you spoon fed it to them.
Posted on 4/9/23 at 10:23 am to bhtigerfan
Try making it through an hour of ABC prime time programming. I’ll watch one of the terrible shows my wife likes with her sometimes and the entire hour is 99% propaganda. They prey on women because they know they’re easier marks.
Posted on 4/9/23 at 11:19 am to CatsGoneWild
quote:
I wish the US was like middle eastern countries or Russia when it comes to these issues. (These issues only)
So you’d imprison and/or execute people because they aren’t just like you?
Tell me again about U.S. conservatives are not going the way of Nazis.
Posted on 4/9/23 at 1:04 pm to Twenty 49
quote:
quote:quote:
LGBT-focused marketing is often timed to coincide with Pride celebrations, rather than being spread out through the year. A 2021 Nielsen survey found that, outside of Pride Month, only 1% of ads included LGBT characters or topics.
Wall Street Journal, Nov. 2022
1%
That is based on Nielsen Ad data for unique ads placed in linear primetime programming for one month and trying to maintain relevance (Nielsen article - “ Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month”).
The sample of Nielsen data appears to be from the month of Feb 2021 or the Black History month right after the summer of love.
Using phrase “unique ads” also seems relevant. How often were the unique alphabet ads placed/run, what type of programming were they placed, and what were the programs’ viewing ratings would all be more important data for that one month in Nielsen sample.
Quote from Nielsen
quote:
Based on Nielsen Ad Intel data for February 2021, for example, just 1% of the nearly 10,000 unique ads placed in primetime linear television had LGBTQ+ representation (people, topics, themes, etc.) in their creative.
https://www.nielsen.com/insights/2021/over-the-rainbow-how-brands-can-take-action-with-advertising-beyond-pride-month/
The article is pushing to use Nielsen data for the following:
quote:
How Brands Can Take Action with Advertising Beyond Pride Month”
How can advertisers avoid the flavor-of-the-month approach to engaging LGBTQ+ consumers and allies?
This post was edited on 4/9/23 at 1:22 pm
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