Navisens raises $2.6 million to power its crazy accurate inertial smartphone/AR

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Whether you’re clumsily attempting to find where your Uber is parked or trying to find your friend at a crowded venue, it’s clear that GPS has some major limitations that need to be fixed. Navisens wants to gather reliable mapping data from users’ smartphones without even touching GPS, instead relying on sensors like the gyroscope and accelerometer to track the phone’s positioning in space. Today, the company is launching its main patent-pending product called motionDNA, which uses internal sensors in AR headsets and smartphones to track a user’s location in tight urban areas. “GPS wasn’t created for use in urban environments, no matter how much it’s assisted by cell towers and WiFi access points or Bluetooth beacons,” said Dr. Ashod Donikian, Navisens’ founder and CEO. “But every smartphone comes with motion sensors, which our software reads in a unique way so that it can tell where your phone is located indoors, outdoors, and underground, along with the direction it’s facing and whether the device is stationary or in-use.”

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