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re: Go Woke, Go Broke: Hallmark Edition

Posted on 2/23/21 at 6:59 pm to
Posted by cypresstiger
The South
Member since Aug 2008
10614 posts
Posted on 2/23/21 at 6:59 pm to
Danica McKellar
—my my...yummy
Posted by BeerMoney
Baton Rouge
Member since Jul 2012
8376 posts
Posted on 2/23/21 at 7:02 pm to
How’s they get woke?

We did notice their last round of movies were doing the typical gay and mixed race pandering.
This post was edited on 2/23/21 at 7:02 pm
Posted by ItNeverRains
37069
Member since Oct 2007
25471 posts
Posted on 2/23/21 at 7:09 pm to
quote:

These fired employees will now return home to their small towns, accidentally bump into a rugged and mysteriously handsome man who owns a local bar, and rediscover the true meaning of Christmas.


Leader in the clubhouse in 2021
Posted by DeltaTigerDelta
Member since Jan 2017
11301 posts
Posted on 2/23/21 at 7:24 pm to
I have a job for Aunt Becky when they let her go.
Posted by fr33manator
Baton Rouge
Member since Oct 2010
124285 posts
Posted on 2/23/21 at 7:35 pm to
quote:

Titled The Mistletoe Tavern


Or how about Christmas Cheers
Posted by TigerintheNO
New Orleans
Member since Jan 2004
41200 posts
Posted on 2/23/21 at 7:53 pm to
quote:

This last Christmas season they made a strong push to have the main characters be gay or non-white or both. The company even had a press release saying their conservative view points were changing with the times and trying to be "more inclusive"



It didn't go well, a bunch of moms started protesting, were going to boycott St. Valentine's Day. The CEO of Crown Media which was alluded to in the OP got fired before the end of January. He had been in that role for over a decade. Don't know crap about Hallmark just it remember it because I was really impressed how much of impact these Moms had.

A year later, little more than dozen of the executives under him are now gone.

quote:

Crown Media, a division of Hallmark Cards Inc., encompasses the Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, subscription video on-demand service Hallmark Movies Now, and e-book publishing division Hallmark Publishing.
Posted by tiggerfan02 2021
HSV
Member since Jan 2021
2900 posts
Posted on 2/23/21 at 8:12 pm to
quote:

Nothing in your article points to being "woke" is the reason for these cuts. Traditional media is changing bigly and cutting bloat was probably needed.



My wife used to watch Hallmark movies all the time. She has basically said frick them because they have started making sure to be "woke" now with all the LGBTQTYIPOIPOKJHKGFDGCCVBJDDSDJHJKHJ bullshite.
They are doing the same thing NASCAR and the NFL have done. Telling their core audience to take a hike in order to be PC.
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