Germans please delete

LINK

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LoveSync is a button that lets your silently indicate to your partner you're in the mood for sex.

After launching a Kickstarter fundraising campaign, LoveSync drew serious flak for its perceived intentions to replace audible consent and communication in sex and relationships.

But LoveSync's founders, Ryan and Jenn Cmich, say critics are ignoring the bigger picture and instead portraying the issue in terms of "black or white."

In an interview with Business Insider, the Cmiches explained LoveSync's cost, the gadget's role in their own marriage, and the next steps in marketing their product.

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Earlier this month, a Kickstarter launched for LoveSync, a product made for couples you use to indicate to your partner you're in the mood for sex — not with verbal communication, but with the push of a button.

Reactions to the device, which the Kickstarter said was supposed to "take the luck out of getting lucky," were critical, to say the least. Twitter burst forth with opinions, as users referred to LoveSync as a "central horniness server," roasted the device for trying to replace audible consent for sex, andcalled out its similarities to a raunchy meme.

But Ryan and Jenn Cmich, the married couple behind LoveSync, tell Business Insider that skeptics and the media are guilty of "black-or-white" thinking that is painting their product in a poor light.

"We're not trying to stop people from talking. We're not trying to end the world," Ryan Cmich told Business Insider. "We're just trying to introduce a fun little dynamic to relationships."

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Not s great sign when one if your points in defending yourself is "we are not trying to end the world"