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Message
re: Ford attracts younger and more female buyers with new $20,000 Maverick pickup
Posted on 11/22/21 at 1:31 pm to Street Hawk
Posted on 11/22/21 at 1:31 pm to Street Hawk
Again, it is what it is.
Pest control companies, auto part companies, and other companies that just need a cab along with a bed to haul light stuff this is the solution.
For someone who just needs a daily driver to put a few things in back or tow a light trailer it is a great solution.
I think if it does well it shows other mfg that there is a niche for this. Huge issue is can they make a profit at that price along with the dealer?
Years ago a friend that sold S-10 says the base price one with the hub cabs, no radio, no rear bumper the dealer made 0 dollars on them. They used it to bring someone in to upgrade the to nicer which they made money on them.
Similar S-10 with a chrome package, chrome bumper, cloth seat, carpet, nicer paint job, and AM/ FM cassette radio made the dealer more money. Cost per month was only $5 to $10 more a month on most people’s notes. Most people jumped to the nicer model.
Pest control companies, auto part companies, and other companies that just need a cab along with a bed to haul light stuff this is the solution.
For someone who just needs a daily driver to put a few things in back or tow a light trailer it is a great solution.
I think if it does well it shows other mfg that there is a niche for this. Huge issue is can they make a profit at that price along with the dealer?
Years ago a friend that sold S-10 says the base price one with the hub cabs, no radio, no rear bumper the dealer made 0 dollars on them. They used it to bring someone in to upgrade the to nicer which they made money on them.
Similar S-10 with a chrome package, chrome bumper, cloth seat, carpet, nicer paint job, and AM/ FM cassette radio made the dealer more money. Cost per month was only $5 to $10 more a month on most people’s notes. Most people jumped to the nicer model.
0
Posted on 11/22/21 at 1:33 pm to Street Hawk
Lesbians
Posted on 11/22/21 at 1:59 pm to Major Dutch Schaefer
Posted on 11/22/21 at 4:40 pm to WildManGoose
Bought a 1986 Mazda B-2000 for $6995. Long bed, standard transmission, no A/C. Drove it for 16 years. Replaced the timing belt, water pump and alternator. Gave it to a nephew, needed a new clutch/pressure plate, brake pads and discs. He paid for parts, knowledge was free.
Upgraded in 2002 to a Toyota Tundra.
I still drive it. Recently bought some new tires. Michelin had $90 off if you bought 4.
75,000 mile tires on a truck with close to 200,000 miles...not a problem.
Upgraded in 2002 to a Toyota Tundra.
I still drive it. Recently bought some new tires. Michelin had $90 off if you bought 4.
75,000 mile tires on a truck with close to 200,000 miles...not a problem.
Posted on 11/22/21 at 4:50 pm to Street Hawk
The worst thing Ford could have done is to decidedly market this to women. That guarantees most males won't buy it. Silly, sure. True, yes. Make a compact pickup and market it to men who need to haul occassionally but don't want to buy a 75k truck with horsepower and towing capacity they will never use or need. Even with the fleet customers mentioned above, once you officially call it a "girl truck" it's done. Dead on Arrival.
Posted on 11/22/21 at 5:00 pm to fightin tigers
quote:
Everyone wants an onld school type Ranger until Ford actually makes one.
It is and it ain't. Unibody, not body on frame, And the cheapo gets a hybrid.
I'd prefer a naturally aspirated 4 banger and a 6 speed manual.
Still not hating on it. It is what it is, and I like it. I think Ford has a hit on its hands.
Might even be my next commuter/DD once my current one hits 200k or so.
Posted on 11/22/21 at 5:04 pm to deeprig9
quote:
That guarantees most males won't buy it.
Glad you said “most”. I’m secure in my manhood.
quote:
men who need to haul occassionally but don't want to buy a 75k truck with horsepower and towing capacity they will never use or need.
That’s me. When these are a little more readily available, I’ll be giving the base model a hard look.
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