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re: Bad Bunny will be the Super Bowl Halftime Show
Posted on 9/29/25 at 10:49 am to Shexter
Posted on 9/29/25 at 10:49 am to Shexter
Older people don't realize that no one wants Boomer music for the half time show. I liked The Who and Aerosmith half time but they aren't what's popular now. This bunny guy is huge. Most of us just don't listen to popular music i often skip the half time show anyway
1
Posted on 9/29/25 at 10:50 am to Epic Cajun
quote:
I don’t know who 5 of the people in the top 20 are
I knew all but 3, but I've only heard songs from 14 of them.
Playboi Cardi
Peso Pluma
Arijirt Singh
Posted on 9/29/25 at 10:51 am to 777Tiger
quote:1) they are doing just that
is the NFL not understanding that they will never tap into the “Futball” market?
2) you clearly have never been to a cowboys game, or any other nfl game in a city with a lot of Hispanics
Posted on 9/29/25 at 10:51 am to RogerTheShrubber
His point is you're not the target audience. People age 21 to 35 are.
Posted on 9/29/25 at 10:52 am to AmosMosesAndTwins
quote:
I did a project on NFL marketing in grad school. The Latino market is actually where they were blowing up at the time.
Simply, it's the Largest area for growth.
Double latino numbers, or increase white/black by 2%.
Where do people think they're going to focus?
quote:
Latino viewership for football is significantly increasing, driven by NFL's targeted initiatives like Spanish-language broadcasts, cultural partnerships, and the rise of Latino players, alongside the general growth of Hispanic engagement with sports on digital platforms and their $3.6 trillion purchasing power, according to Nielsen and other reports.
This post was edited on 9/29/25 at 10:55 am
Posted on 9/29/25 at 10:53 am to AmosMosesAndTwins
quote:
I did a project on NFL marketing in grad school. The Latino market is actually where they were blowing up at the time.
Yea. He clearly hasn't gone tailgating at a Texans game.
Posted on 9/29/25 at 10:54 am to 777Tiger
This isn't true. American football is growing around the world. There is a demand for it outside the country. They are televising more games almost every city has anerican football bars. I know of a Saints one in Paris.
Its 100% expanding
Its 100% expanding
Posted on 9/29/25 at 10:54 am to Napoleon
[quote]People age 21 to 35 are.[/quote
This is their target audience
This is their target audience
Posted on 9/29/25 at 10:55 am to RogerTheShrubber
quote:
This is their target audience
Seriously doubt she watches football.
Posted on 9/29/25 at 10:56 am to ATrillionaire
quote:
Seriously doubt she watches football.
Which is why the NFL is trying to expand its viewership with this "music."
Posted on 9/29/25 at 10:57 am to RogerTheShrubber
You not agreeing doesnt make it wrong. Half of the people upset in this thread swore off the nfl over kneeling anyway.
Posted on 9/29/25 at 10:57 am to RogerTheShrubber
quote:
Which is why the NFL is trying to expand its viewership with this "music."
Seriously doubt she speaks Spanish.
Posted on 9/29/25 at 10:58 am to GreatLakesTiger24
quote:
is the NFL not understanding that they will never tap into the “Futball” market?
1) they are doing just that
2) you clearly have never been to a cowboys game, or any other nfl game in a city with a lot of Hispanics
messcans love them some Cowboys but soccer is almost like a second religion in European, South/Central American countries, the NFL isn't even scratching the surface, as far as never been to a Cowboys game, my daughter worked for them for 10 years and my wife is a huge Cowboys fan, so unfortunately I've had to spend many a Sunday afternoon at Jerry World watching Jerry's kids do their thing
Posted on 9/29/25 at 10:58 am to RogerTheShrubber
Posted on 9/29/25 at 10:59 am to Napoleon
quote:
You not agreeing doesnt make it wrong. Half of the people upset in this thread swore off the nfl over kneeling anyway.
He's making an argument that the NFL is making a concerted effort to target overweight black women. It's absurd, and I think he likely just wants to argue.
Posted on 9/29/25 at 10:59 am to Napoleon
quote:\
Half of the people upset in this thread swore off the nfl over kneeling anyway.
I swore off the NFL long before that. The kneeling shite was just a verification that they want hood rats more than they want traditional sports fans.
Posted on 9/29/25 at 11:01 am to Napoleon
quote:
This isn't true. American football is growing around the world. There is a demand for it outside the country. They are televising more games almost every city has anerican football bars. I know of a Saints one in Paris.
Its 100% expanding
I agree the NFL is trying, but again, they're not going to even come close to competing with soccer in those countries, cities of millions literally close down during big matches that heir team is playing in
Posted on 9/29/25 at 11:03 am to 777Tiger
quote:
I agree the NFL is trying, but again, they're not going to even come close to competing with soccer in those countries, cities of millions literally close down during big matches that heir team is playing in
Converting a soccer fan to a football fan is not goal. The goal is to make these people fans of both sports.
Posted on 9/29/25 at 11:07 am to 777Tiger
quote:
messcans love them some Cowboys but soccer is almost like a second religion in European, South/Central American countries, the NFL isn't even scratching the surface, as far as never been to a Cowboys game, my daughter worked for them for 10 years and my wife is a huge Cowboys fan, so unfortunately I've had to spend many a Sunday afternoon at Jerry World watching Jerry's kids do their thing
And the Niners, and the Raiders, and the Steelers. Mexico has 131m people living there, if the NFL can get 1% of those people that is 1.3m new viewers.
This is ignoring that Bad Bunny is Puerto Rican and the NFL is huge in PR behind baseball, and the amount of Puerto Ricans who live in NY/NJ/Chicago/Florida are also big NFL fans from my experience.
Having someone who only sings in Spanish do the halftime show is a valid criticism, but from a marketing stand point it was a fantastic move by the NFL. You aren't losing out on your core base because they will watch regardless, and you double down on your outreach to a new demographic.
Bad Bunny already performed on MNF back in 2023, so all the "I've never heard of him crowd" either doesn't watch the games or are lying. If it is the former they weren't watching the Super Bowl anyway so who cares, and if it is the latter then congrats on being internet cool.
Posted on 9/29/25 at 11:10 am to 777Tiger
quote:well, that’s not the goal. People can be into more than one sport.
they're not going to even come close to competing with soccer in those countries
As Hispanics here become more Americanized, getting them to like football is easier. Many Americans have a favorite epl team and watch games, buy gear, travel for games to the UK. The same thing is happening in Mexico, Brazil, Argentina
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