re: Anyone purchased one of those beds in a box?

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In looking over a lot of YouTube reviews recently, I noticed one called Helix seemed to get the most praise and won a lot of "head-to-head" comparisons.

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Reviews can definitely be helpful. But be aware that many (if not all) of them earn a commission. Here's an interesting article (a few minutes long) I read a couple weeks back...

The war to sell you a mattress...

The gist is that a lot of reviewers get approached by the mattress companies, who then work out affiliate marketing deals with them that make some of these reviewers a nice income when you click through to buy the mattress via the link on their review site.

This doesn't mean that Helix isn't getting genuine praise. I'm sure the reviewers have deals worked out with multiple manufacturers. But I would also be a touch suspicious if maybe Helix didn't offer more incentive to be their top pick. Don't know how well you can tell if it's a legit review, unless there is objective criteria, like: mattress A uses more springs / heavier springs than mattress B; denser foam, etc.