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Has Guitar Center unlocked their guitars?

Posted on 10/15/24 at 6:24 am
Posted by LSU alum wannabe
Katy, TX
Member since Jan 2004
27591 posts
Posted on 10/15/24 at 6:24 am
I went yesterday. Everything was open. The location I was in does not have a platinum room. I get that if you have a vintage guitar for sale or an extremely expensive custom shop guitar, you lock that on up.

But everything here was unlocked. Pricey stuff was up high where you had to get help. But I played a D28 D18 and the matching 000’s also a 3999 Les Paul.

So are we back to the olden days of 2009? When you could play anything. Or are the just upgrading the locks?
Posted by Tommy Noble
Member since May 2013
706 posts
Posted on 10/15/24 at 8:58 am to
I noticed the same thing. Had some time to kill Sunday, so I went to the Elmwood guitar center on a whim after not having been to a GC in years.

Was pleasantly surprised how much nicer it was in there not having it feel like a Walgreens in San Francisco where everything is locked up.
Posted by Monday
Prairieville
Member since Mar 2013
5138 posts
Posted on 10/15/24 at 9:31 am to
That's near the time I had a part time job at GC.

Those were the days. Nothing like "renting" something for a gig.

The employee discount was massive IIRC
Posted by gsvar2004
Member since Nov 2007
8776 posts
Posted on 10/17/24 at 2:14 pm to
The acoustics over a grand are still locked up in Br, or were 2 weeks ago when I picked up my slash j45.
Posted by Tchefuncte Tiger
Bat'n Rudge
Member since Oct 2004
62745 posts
Posted on 10/18/24 at 6:52 am to
quote:

Had some time to kill Sunday,


Sunday's at the BR store is a zoo.
Posted by Sayre
South Bend, Indiana
Member since Nov 2011
5754 posts
Posted on 10/19/24 at 7:23 am to
If you ever visit LA, a stop a the location on Santa Monica is a must. Will blow you away.
Posted by TheFretShack
Member since Oct 2015
1347 posts
Posted on 10/19/24 at 9:42 am to
The beauty of GC unlocking high-end hooks is:

* Clients who just want to test-drive and have zero ability and/or interest in buying (95 percent of the test drivers) get to feel special and are that much inclined to come back and buy whatever it is that is on their wish list and in their budget. AKA spend money, whatever money it is.

* The wear those people put on those high end instruments (pick scratches on the front, button and belt marks on the back, mungy fingerboards, et al) means the instruments can be deemed "floor models" and discounted below MAP agreements (minimum advertising pricing). AKA, sold for a deeper as-is discount with no warranty or service agreements. Keep in mind, profit margins are higher on high-end gear, meaning, they have more wiggle room to offer a discount and still make a few bucks.

This rebranding from new to a "gently used" state is a way for retailers to move stale stock or to make room for new arrivals. Manufacturers are constantly unveiling new product as NAMM approaches, and NAMM itself (the big unveils) is just a couple months away.

You will find TONS of guitars on Reverb from brick and mortars and big mouse-click stores that are absolutely new and NOS that are rebranded as demo, floor, B-stock, factory blem, all kinds of new but as-is classifications that allow them to discount deeper without repercussion from violating their manufacturer/dealer agreements.

Generally speaking, there is a glut of product in the market because buyers aren't buying as much, so pro sellers are having to get more creative with their strategies.
Posted by Ace Midnight
Between sanity and madness
Member since Dec 2006
94811 posts
Posted on 10/19/24 at 3:21 pm to
quote:

who just want to test-drive and have zero ability


That hurts man.
Posted by TigrrrDad
Member since Oct 2016
7949 posts
Posted on 10/21/24 at 9:22 am to
quote:

Clients who just want to test-drive and have zero ability


Hey now…having zero ability has in no way stopped me from buying a stable of nice guitars!
Posted by TheFretShack
Member since Oct 2015
1347 posts
Posted on 10/21/24 at 3:58 pm to
quote:

have zero ability and/or interest in buying


I hope my re-quote clarified context ... I said ability TO BUY. First thing that comes to mind are the 13-year olds at GC who are trying out $3K Les Pauls. That's a LOT of summer lawn mowing and car washing.
Posted by auggie
Opelika, Alabama
Member since Aug 2013
30965 posts
Posted on 10/21/24 at 5:03 pm to
As I've said on here before, I never try out a guitar that I know is out of my budget.
I'm afraid I will be tempted to buy it anyway and besides that, I don't need that kind of guitar for what I do.
I do like to go in GC now and then and just check out some of the finishes that I wish I could do on my builds.
I've been watching a lot of videos about finishing techniques and I have a couple telly bodies with nice, figured maple tops. I'm trying to get up my nerve to attempt something fancy soon.
Posted by Mizz-SEC
Inbred Huntin' In The SEC
Member since Jun 2013
22329 posts
Posted on 10/21/24 at 6:37 pm to
quote:

You will find TONS of guitars on Reverb from brick and mortars and big mouse-click stores that are absolutely new and NOS that are rebranded as demo, floor, B-stock, factory blem, all kinds of new but as-is classifications that allow them to discount deeper without repercussion from violating their manufacturer/dealer agreements.

My two best guitars (CV Squiers) came as "used" but were absolutely new and only a little over $200.

I'm hoping an acoustic on my wish list shows up priced to move on Black Friday.
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