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Bob Lefsetz: The Album doesn't work anymore

Posted on 11/18/13 at 10:14 pm
Posted by TheDoc
doc is no more
Member since Dec 2005
99297 posts
Posted on 11/18/13 at 10:14 pm
LINK

quote:

We’ve turned into a nation of grazers. And the artist’s job is to constantly be at the smorgasbord. Not to deliver one big meal that is picked at and thrown away, but to constantly provide tantalizing bites to the public.

Media cannot be limited to the album release date. It must be a 24/7, 365-day-a-year effort. Same with creativity. If your track gets traction, more power to you. If it doesn’t, go back in the studio and make more. In other words, if you’re sitting at home bitching that you’re not making any money because the Internet stole your business, you’re RIGHT! There are so many diversions that no one’s got time for mediocre anymore.

If you’ve got a concept album, go ahead and record it. If you’re only interested in selling a little, be my guest. But if you want to penetrate the consciousness of a large group of people and grow the pie, an album isn’t working. Hell, it’s not even working as a revenue model!

Posted by CBandits82
Lurker since May 2008
Member since May 2012
59395 posts
Posted on 11/19/13 at 9:16 am to
Popular music now is all about the single. It is the itunes effect.

Its Why most pop music sucks arse and everything sounds the same. The concept of creating an album is going by the wayside in pop music.

Its all about the single.
Posted by CrippleCreek
Member since Apr 2012
2387 posts
Posted on 11/19/13 at 9:27 am to
Pop music has always been about the Single.

And the best have always mixed in Singles and B-Sides with their LP and EP work.

Daft Punk and Arcade Fire both had pretty huge LPs this year, and they advanced both with Singles and other AV material to drum up the hype machine.

I don't see anything revolutionary or paradigm changing about that.
Posted by CBandits82
Lurker since May 2008
Member since May 2012
59395 posts
Posted on 11/19/13 at 9:39 am to
quote:

Pop music has always been about the Single.


Agreed, but like the author of the article said, the concept of creating an album may soon be disappearing, which is sad.

quote:

No one wants album tracks anymore unless they’re every bit as satisfying as the hit.


Posted by JimmyLoincloth
Metry
Member since Oct 2013
927 posts
Posted on 11/19/13 at 9:43 am to
I totally disagree. There are still plenty of artists making fantastic albums. Using Katy Perry to make the point is foolish at best. There have always been Katy Perry artists churning out a series of hooks. There have also always been serious music fans that buy albums and attend concerts to keep the real artists in work.
Posted by CBandits82
Lurker since May 2008
Member since May 2012
59395 posts
Posted on 11/19/13 at 9:52 am to
quote:

Using Katy Perry to make the point is foolish at best. There have always been Katy Perry artists churning out a series of hooks. There have also always been serious music fans that buy albums and attend concerts to keep the real artists in work.




100% agree, which is why I kept saying "pop' music.I think this article is more about the state of popular, radio music.
This post was edited on 11/19/13 at 9:54 am
Posted by Ace Midnight
Between sanity and madness
Member since Dec 2006
96270 posts
Posted on 11/19/13 at 10:36 am to
quote:

Its all about the single.


There have only been flirtations with the album format in pop music, anyway.

Even in rock it was all about the single until the mid-60s - heck "Pet Sounds" was probably the first really well thought out rock album that was marketed, promoted and sold as such. Up until that time, it was bundled singles. Until The Beach Boys, Beatles, Who, Stones, et al, started producing albums as concepts, which transitioned to the 1970s, when rock music became about the album, led primarily by Led Zeppelin. That continued until the mid 1990s - since then, even rock music has drifted back to more of a singles oriented market.

Part of the problem is that very few acts out there are any good at all, and even the good acts have a difficult time producing an entire album worth listening to.

Here's my challenge - go back and listen to Fleetwood Mac's "Rumours" - remind yourself that this was an individual album, not a greatest hits package.

Ditto for Def Leppard's "Hysteria", Beatle's "Abbey Road", Led Zeppelin's "Runes/ZOSO/IV", Boston's "Boston" or any of 100s of great albums during the period from 1965 to 1995.

A lot of those albums have more great songs than are produced in a year or two in the 21st Century.

This post was edited on 11/19/13 at 10:38 am
Posted by Brosef Stalin
Member since Dec 2011
42624 posts
Posted on 11/19/13 at 11:04 am to
There's plenty of great albums coming out every year if you look outside of the mainstream.
Posted by JimmyLoincloth
Metry
Member since Oct 2013
927 posts
Posted on 11/19/13 at 11:07 am to
quote:

There's plenty of great albums coming out every year if you look outside of the mainstream.


Posted by Ace Midnight
Between sanity and madness
Member since Dec 2006
96270 posts
Posted on 11/19/13 at 11:13 am to
quote:

There's plenty of great albums coming out every year if you look outside of the mainstream.


I've heard this my whole life. Every 3 or 4 years I hear something out of the mainstream and think, "Hey, that's not bad."

Every 3 or 4 years at the most.
Posted by JimmyLoincloth
Metry
Member since Oct 2013
927 posts
Posted on 11/19/13 at 11:47 am to
quote:

I've heard this my whole life. Every 3 or 4 years I hear something out of the mainstream and think, "Hey, that's not bad."

Every 3 or 4 years at the most.


Sucks for you that you're missing out on so much.
Posted by vandelay industries
CSRA
Member since May 2012
2509 posts
Posted on 11/19/13 at 6:55 pm to
IMO the problem is that older bands are too stuck in their old ways, and haven't adapted to the current business model. true, the typical heritage act isn't gonna go platnium anymore....but if they were willing to evolve with the times (as opposed to blaming everything on illegal downloads), the effort of recording a new album might be a worthwhile endeavor & actually net more change in their pockets. many of the newer bands "get" it & aren't holding their hands out for some major label to swoop in & save the day, unlike the older acts....
Posted by Brosef Stalin
Member since Dec 2011
42624 posts
Posted on 11/19/13 at 7:30 pm to
Radiohead and NIN have shown you can make a ton of money by distributing your albums yourself and charging the customer very little or even nothing. Going back to the early days of the internet, Prince and Public Enemy were selling new cds successfully through their websites without the aid of a record company. Its much easier now with downloads. The only problem is the band has to foot the upfront costs of recording but they can potentially make more on the back end.
Posted by TheDoc
doc is no more
Member since Dec 2005
99297 posts
Posted on 11/19/13 at 7:32 pm to
Using kickstarter and indie gogo as your "label" has been proven to be very successful for many bands.
Posted by CottonWasKing
4,8,15,16,23,42
Member since Jun 2011
29572 posts
Posted on 11/19/13 at 7:40 pm to
quote:

Sucks for you that you're missing out on so much.


I know of at least three GREAT albums released outside the mainstream this year alone.

Dig deeper. Find your niche. If you're not willing too then that's fine but don't bitch about the state music if all you're interested in is what the radio spoon feeds you.
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