The Devil Wears Prada 2 doing well at the box office

Lot a guys wanna get laid this time of year.

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Are these box office numbers adjusted for inflation? I have always wondered this when they are compared to numbers from over a decade ago

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That's a fair question. The Forbes numbers are not. I can't speak for the Film Updates tweet.

They do note its a strong non-Marvel opening. Which is good for everyone. The Forbes article gets into the marketing for the film and that likely pushed some of the success.

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So: Marketing or Nostalgia?

The answer is that this film’s opening weekend success is the product of a team that understood nostalgia is a starting point, not a strategy. The love for the original was the room. The marketing campaign was what filled it. Female moviegoers were waiting for this movie for 20 years — but they were given trailers that broke records, merchandise they actually wanted, a press tour that became content, talent they were excited to discover, and a cultural spectacle that felt worthy of the original's legacy.

The Devil Wears Prada 2 did not just capitalize on what people remembered. It gave them something new to feel. That is the difference between a nostalgia play and a genuine rollout. And for anyone studying what a studio-backed campaign looks like when it truly fires on all cylinders, this is the case study worth dissecting.

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I watched the first one yesterday with the wife. I had never seen it before. It was a decent enough movie, if you accept the "Anne Hathaway is so frumpy" ugly duckling premise. It was obvious right away that Meryl Streep's character was based on Anna Wintour.

I liked it; Thought it put some solid throwbacks from the original and then also had a good plot to be a stand alone movie. solid sequel especially for a "take your wife to the movies" night

This was more of just a general question. You always hear highest grossing blah blah. My thought is always well yeah tickets are expensive that’s why they keep breaking records.

For many millennial women I work with this was a cultural event. Kind of like a lower scale Barbie movie. They got dressed up, went to a nice restaurant, and then went to the movie.

Be interesting to see how the legs hold up.

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Sorry, not a chick.

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But you do have some masculinity and possibly sexuality insecurities.