HBO Go apps leaving in July, HBO Now to become, "HBO".

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HBO on Friday said it will be shutting down its HBO Go streaming app in July, following the recent launch of HBO Max, its new linchpin streaming service.

“Now that HBO Max has launched and is widely distributed, we can implement some significant changes to our app offering in the U.S. As part of that plan, we will be sunsetting our HBO GO service in the U.S. We intend to remove the HBO GO app from primary platforms as of July 31, 2020,” WarnerMedia, HBO’s parent company, said in a statement.

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“Most customers who have traditionally used HBO GO to stream HBO programming are now able to do so via HBO Max, which offers access to all of HBO together with so much more,” WarnerMedia added. “Additionally, the HBO NOW app and desktop experience will be rebranded to HBO. Existing HBO NOW subscribers will have access to HBO through the rebranded HBO app on platforms where it remains available and through play.hbo.com. HBO Max provides not only the robust offering of HBO but also a vast WarnerMedia library and acquired content and originals through a modern product.”

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