Disney And Warner Bros. Discovery Team On Bundle Featuring Disney+, Hulu And Max

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Disney and Warner Bros. Discovery are breaking ground in streaming with a bundled offering featuring Disney+, Hulu and Max in a single package.

The companies are aiming to launch the bundle this summer. The exact launch date and the price point have not yet been announced, but plans call for both ad-free and ad-supported versions to be available.

The move creates the first cross-company partnership for any of the top-tier services to come to market as the race to catch up with Netflix began in earnest about five years ago. It follows years of speculation and public musings by top executives about when cross-company bundling might begin to make streaming more cost-efficient for programmers and consumers alike. Pay-TV operators served as third-party bundlers in the cable age, but while distribution deals with the likes of Roku and Amazon are key to any streaming service gaining traction, it’s mostly every-app-for-itself in the streaming era.

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Brands to be showcased in the new Disney-WBD bundle include ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight and Warner Bros. The new offering will be available for purchase on any of the three streaming platforms’ websites.

“On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, President, Direct to Consumer, Disney Entertainment. “This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.”

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