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NFL Team Valuations 2022: Cowboys Rule at $7.6B as Average Tops $4B
Posted on 8/1/22 at 11:23 am
Posted on 8/1/22 at 11:23 am
quote:
The average NFL franchise is worth $4.14 billion, up 18% over last year, according to Sportico’s calculations, which were derived from interviews with more than 30 bankers, lawyers, team executives, owners and consultants involved in the sport, as well as public documents. Collectively, the value of NFL franchises, including team-related businesses and real estate held by owners, is $132 billion.
The Dallas Cowboys are the most valuable franchise in football and across all of sports at $7.64 billion, $630 million ahead of MLB’s Yankees. There are 16 NFL franchises worth at least $4 billion, versus seven total in the other U.S. sports leagues (four MLB, three NBA).
quote:
The chasm is most evident on TV, where the NFL accounted for 75 of the 100 most-watched programs of 2021, including 90% of the top 40. Broadcast ratings rose 9% last year, while the number of people watching linear TV overall declined by 10%, according to Nielsen.
quote:
The NFL outperformed revenue expectations in 2021, on both the local and national side. Fans returned to stadiums in force, following a season of almost no spectators because of COVID-19 protocols, while sponsors flooded into the sport, with league partnership revenue up 23%, per IEG. The 32 teams generated $17.4 billion in cumulative revenue, including 64% from equally shared national streams, up from $12.4 billion in 2020. The 2021 revenue tally is nearly twice that of its closest competitor, the NBA.
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Posted on 8/1/22 at 11:24 am to RLDSC FAN
Good evidence that a franchise’s value doesn’t come from winning.
Posted on 8/1/22 at 12:32 pm to sorantable
quote:
Good evidence that a franchise’s value doesn’t come from winning.
how bout them cowboys!
without generations who followed champions Texas would not care much about Dallas nfl team.
people are alive who saw staubach beat green bay on the goal line in -2 degrees.
Posted on 8/1/22 at 1:22 pm to RLDSC FAN
quote:
Three groups submitted bids of at least $4 billion for the Broncos, which Pat Bowlen bought in 1984 for $78 million.
Wild. What a ROI.
Posted on 8/1/22 at 1:37 pm to Damone
John Elway passed up 20 percent of the broncos for 36 mil in 1998
Posted on 8/1/22 at 2:23 pm to wildtigercat93
Someone please explain to me how a team that never wins anything and plays in a 12-year old stadium (although a nice one at that) is worth so much more than eveyone else?
What hard value do the Cowboys actiay have other than soap opera type appeal?
What hard value do the Cowboys actiay have other than soap opera type appeal?
Posted on 8/1/22 at 2:27 pm to Jack Ruby
quote:
worth so much more than eveyone else?
Jerry Jones is a great businessman, horrible GM. The Cowboys brand offers more than any other NFL team.
Posted on 8/1/22 at 2:51 pm to wildtigercat93
Brutal, I never knew that.
quote:
Elway, the former Broncos quarterback-turned-executive, was offered the chance to purchase a stake in the team in 1998, according to Action Network’s Darren Rovell. It would have earned him around $900 million with the sale today — if he hadn’t turned it down.
The Super Bowl champ was still playing for the Broncos at the time when he was offered a 10 percent piece of the team by owner Pat Bowlen “for the money that they owed him ($21 million),” per Rovell. Bowlen also offered Elway an additional 10 percent of the Broncos for $15 million.
Elway didn’t take the deal, and along with it, the opportunity to potentially make around $1 billion.
Posted on 8/1/22 at 3:07 pm to Jack Ruby
quote:
Someone please explain to me how a team that never wins anything and plays in a 12-year old stadium (although a nice one at that) is worth so much more than eveyone else?
Winning has little to nothing to do with it. It’s a business and the product isn’t a winning season. Plus the league has an equal revenue sharing model. When you don’t have an equal revenue sharing model, you’re more likely to end up with a baseball structure where the big teams are way bigger than the small teams
Part of the reason it’s high for them is because they actually just sold the team so it’s an accurate number based on the market when the league is exploding in revenue. The rest of the teams are simply projections
To put into to perspective- the Broncos last year cleared about 340 million before ever selling a jersey, ticket, or concession or any other time of ancillary revenue generator. That’s solely revenue split money they get for existing. And that number is going up and up as these TV deals get better because they are the only product left that can guarantee eye balls
Posted on 8/1/22 at 5:44 pm to RLDSC FAN
Go woke, go bro… oh, wait…
Posted on 8/1/22 at 6:29 pm to wildtigercat93
I think his question is why are the Cowboys so much higher? Strictly brand appeal?
Posted on 8/1/22 at 8:40 pm to Jack Ruby
quote:
plays in a 12-year old stadium
are you serious. That's a young stadiumThis post was edited on 8/1/22 at 8:40 pm
Posted on 8/1/22 at 8:48 pm to RLDSC FAN
Cowboys haven't even made the NFC championship in in like 25 yrs or something. Only a few others can say they've sucked that hard.
Posted on 8/1/22 at 8:52 pm to sorantable
quote:
Good evidence that a franchise’s value doesn’t come from winning.
Green Bay Packers 57.3%
Dallas Cowboys 57.2%
Baltimore Ravens 56%
Posted on 8/1/22 at 10:19 pm to Jack Ruby
quote:
Someone please explain to me how a team that never wins anything and plays in a 12-year old stadium (although a nice one at that) is worth so much more than eveyone else? What hard value do the Cowboys actiay have other than soap opera type appeal?
I think the two biggest factors are media market and owning your own stadium. Cowboys also have that “America’s team” thing going on.
Posted on 8/1/22 at 10:22 pm to bad93ex
quote:
The Cowboys brand offers more than any other NFL team.
It’s basically a masochistic cult for people who get their hopes up and then destroyed.
Posted on 8/1/22 at 10:24 pm to theducks
Jerry is a saavy business man
Posted on 8/1/22 at 10:34 pm to RLDSC FAN
Tom Benson bought the Saints for $70 million in 1985. Now, the franchise is worth no less than $4 Billion for his widow, Gayle Benson.
That's 1st Ballot HOF Gold Digging.
That's 1st Ballot HOF Gold Digging.
Posted on 8/1/22 at 10:36 pm to chRxis
quote:
Go woke, go bro… oh, wait…
Came here to post this.
Basically if someone says “go woke go broke” about your company, you will be worth more than ever in the next few years.
Posted on 8/2/22 at 1:00 am to RLDSC FAN
Go Woke, Go Rich
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