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Do "Media markets" still play a role in G5 conference realignment?

Posted on 11/12/19 at 9:42 am
Posted by Hazelnut
Member since May 2011
16433 posts
Posted on 11/12/19 at 9:42 am
My friends were talking about whether x school can claim another media market that had another college in it and it got me wondering whether it even mattered anymore. I mean, all G5 schools have their games on ESPN+ which is available nationwide to whomever has a subscription. So technically, anyone can watch anyone now. I remember the last time conference realignment came up, TV markets were a big factor. But would they be today?

Posted by lsutigers1992
Member since Mar 2006
25317 posts
Posted on 11/12/19 at 9:49 am to
It might for basketball. I mean, AAC has strong, big-market programs like Houston, Cincinnati, Memphis and Temple--not to mention UConn.
This post was edited on 11/12/19 at 9:50 am
Posted by Hazelnut
Member since May 2011
16433 posts
Posted on 11/12/19 at 9:52 am to
quote:

It might for basketball. I mean, AAC has strong, big-market programs like Houston, Cincinnati, Memphis and Temple--not to mention UConn.

Are those games on local TV deals? I know for the Cajuns all of their major sports are either on ESPN + or nationally televised. I figured that's how it was for other schools as well but I could be wrong
Posted by Dire Wolf
bawcomville
Member since Sep 2008
36609 posts
Posted on 11/12/19 at 10:13 am to
It shouldn’t, IMO. Just focus on putting out the best product.

Posted by Bunk Moreland
Member since Dec 2010
53273 posts
Posted on 11/12/19 at 10:16 am to
My understanding is that the reason the B1G chased certain teams was not so much getting into markets for eyeballs, but because when they got a team in a state, they could charge a higher subscription fee there.
Posted by BRich
Old Metairie
Member since Aug 2017
2210 posts
Posted on 11/12/19 at 10:16 am to
quote:

My friends were talking about whether x school can claim another media market that had another college in it


No schools actually "claim" media markets. LSU isn't prevented from "claiming" New Orleans as their media market just because Tulane is there.

Media markets come into play not necessarily because of a SCHOOL being located in that media market, but because of ALUMNI being located in that market --particularly for football.

As an example, St. Louis, MO has Washington University and St. Louis University, while Kansas City has UM Kansas City. Big whoop.

The University of Missouri is in small Columbia, MO.

But there are TONS of Missouri grads in St. Louis and KC. Thus, adding Mizzou to the SEC added those two major media markets not only for the SEC Network, but also made the SEC Saturday afternoon football deal with CBS more valuable/profitable.

Posted by Dire Wolf
bawcomville
Member since Sep 2008
36609 posts
Posted on 11/12/19 at 10:21 am to
I want to see the cusa and sun belt merge into a mega conference with regulation cycles.

Posted by I Bleed Garnet
Cullman, AL
Member since Jul 2011
54846 posts
Posted on 11/12/19 at 10:24 am to
The one thing I didn’t get about this was Rutgers
Living here before Rutgers became a big ten team, and even now
There are already Tons of big ten grads here
I’d says Michigan and Penn State are two of the tops
Along with the big ten network which was already on regular TV packages
Posted by Happygilmore
Happy Place
Member since Mar 2009
1810 posts
Posted on 11/12/19 at 10:25 am to
but for the G5, really smart people who made decisions bought into North Texas being in Dallas, or the F_U's being in Miami. no one with an ounce of common sense said, "Hey guys, you know what, those teams are there, but no one is actually going to tune in"
it apparently went up the chain because no one at the Networks said "great they are there, no one will watch" they said Look at all those possible tv's we'll be on, we can sell that to advertisers.
and the smart people at the advertisers said "look at all this potential in this market" over paid and didnt get the results so are now pulling or reducing the money spent in the market.

the G5 tv renegotiation will go down for those "Major market' teams for sure
Posted by msutiger
Shreveport
Member since Jul 2008
69606 posts
Posted on 11/12/19 at 10:26 am to
(no message)
This post was edited on 4/9/23 at 4:13 pm
Posted by LB84
Member since May 2016
3348 posts
Posted on 11/12/19 at 10:28 am to
Last time it was based on how many subscribers a conference could add to it's conference thus schools like Rutgers(NJ and NYC markets), Maryland (Baltimore and DC markets), and Missouri (Kansas City and St. Louis) had a higher perceived value than WVU, Louisville, Cincy, and Uconn.

If you actually counted fanbase, support, and overall product then the 4 that had to scramble or get left out are better. Those big cities located near Missouri, Maryland, and Rutgers probably only 20% of them give a shite about that school's athletic teams.



Posted by oliveandblue
Member since Nov 2014
1669 posts
Posted on 11/12/19 at 2:21 pm to
Those schools make nothing already. ESPN never paid CUSA for its markets.

The AAC just got a middling raise from 2m to 7m+, but even 7m per team isn't hurting ESPN.
This post was edited on 11/12/19 at 2:22 pm
Posted by chalmetteowl
Chalmette
Member since Jan 2008
47564 posts
Posted on 11/12/19 at 7:33 pm to
quote:

The AAC just got a middling raise from 2m to 7m+, but even 7m per team isn't hurting ESPN.

you really think Tulane’s eyeballs are worth $7m?
Posted by WeeWee
Member since Aug 2012
40124 posts
Posted on 11/12/19 at 8:13 pm to
quote:

My friends were talking about whether x school can claim another media market that had another college in it and it got me wondering whether it even mattered anymore. I mean, all G5 schools have their games on ESPN+ which is available nationwide to whomever has a subscription. So technically, anyone can watch anyone now. I remember the last time conference realignment came up, TV markets were a big factor. But would they be today?


Yes which means that ULoL is never getting out of the Sun Belt.
Posted by WeeWee
Member since Aug 2012
40124 posts
Posted on 11/12/19 at 8:19 pm to
quote:

the G5 tv renegotiation will go down for those "Major market' teams for sure


Well that may be the case for the SBC and C-USA, but it was certainly not the case for The American.
Posted by Hazelnut
Member since May 2011
16433 posts
Posted on 11/12/19 at 8:25 pm to
quote:

Yes which means that ULoL is never getting out of the Sun Belt.

Weren't even talking about the Cajuns. But good one, I guess.
Posted by msutiger
Shreveport
Member since Jul 2008
69606 posts
Posted on 11/12/19 at 8:29 pm to
SBC and CUSA have got to merge. It’s the only way to generate some more TV revenue.

Both conferences are bad but both have talent that can compete with the AAC at the top.
Posted by cardboardboxer
Member since Apr 2012
34330 posts
Posted on 11/12/19 at 11:34 pm to
The way the Big 10 Network mode works is you pay more for the network in states Or metropolitan areas that have a Big 10 team.

Basically Rutgers allowed them to quadruple the price of the Big 10 Network to cable stations in New Jersey and New York.
Posted by ChunkyLover54
Member since Apr 2015
6529 posts
Posted on 11/12/19 at 11:53 pm to
quote:

want to see the cusa and sun belt merge into a mega conference with regulation cycles.


The WAC kind of did this in the 1990s with 16 teams
Posted by McMillan
Member since Jul 2018
5895 posts
Posted on 11/13/19 at 8:43 am to
The Atlantic 10 does as well (NY-Fordham is shite but still, Philly, DC, Boston, St. Louis and Pittsburgh).
This post was edited on 11/13/19 at 8:44 am
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