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re: 2025 NASCAR Season Thread - 2025-26 Offseason

Posted on 5/28/25 at 7:10 am to
Posted by Lexis Dad
Member since Apr 2025
6399 posts
Posted on 5/28/25 at 7:10 am to
quote:

the Prime broadcast blew FOX out of the wa


quote:

Of course, but some people would apparently rather watch full-screen commercials during green flag racing than open an app.

There are now over 100 million more households with Prime than basic cable in this country. NASCAR does a lot of questionable things, but doing this deal with Amazon wasn't one of them.


Yep.

Everything changes. Either adapt or die and NASCAR has done that..but you'll always have people resistant to any sort of change that'll push back/complain and we have seen that ITT. That's just a way of life
Posted by OU Guy
Member since Feb 2022
30018 posts
Posted on 5/28/25 at 8:18 am to
Thing is, the actual racing in cup is bad. Its not like Nascar has a great product. So for me its a no brainer they just made it easier for me to not watch out of convenience.

XFinity is actually racing these days. Its fun to watch which is the whole purpose. Cars can move. Its not all fluff like cup has become. Lots of paybacks are due this year because of drivers taking out others. Actually has some good storylines.

Trucks same as Xfinity.

There is no underlying reason for me or anyone to pay money to watch something thats been dying for decades. I’m ok with them giving me a nudge out the door. Let the new streamers have it.

Because I watched it so many years it was habit to continue. It auto recorded so was easy to watch and ff commercials. Them taking that away was the push I needed to stop watching it.

I’ve learned more about Indycar. Its less dog and pony show and showcases drivers from all over the world. Has passing. Has strategy. Has characters. Has better TV play by play commentators. Just a better product once you realize how scammy Nascar cup is.

Whatever they get in cup ratings won’t matter. They made their choice and will live with it. But for me I too made my choice and realize my time is better spent doing other things. Xfinity and Truck are enough to keep my racing satisfied.
Posted by Lexis Dad
Member since Apr 2025
6399 posts
Posted on 5/28/25 at 9:35 am to
quote:

There is no underlying reason for me or anyone to pay money to watch something

And that's your choice, but you're going to be left behind b/c traditional cable/TV is a dying platform. Streamers are the future.
Posted by OU Guy
Member since Feb 2022
30018 posts
Posted on 5/28/25 at 10:55 am to
“It was posed to be bigger” they said

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Now we know why the delay in reporting

This is their big race. And it declined big-time. The comparison to cable is telling because this race was always on big Fox.

So they lost a million viewers
This post was edited on 5/28/25 at 12:06 pm
Posted by OU Guy
Member since Feb 2022
30018 posts
Posted on 5/28/25 at 12:04 pm to
Xfinity drew half of cup and is better racing

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Posted by CobraCommander83
Member since Feb 2017
12477 posts
Posted on 5/28/25 at 1:14 pm to
quote:

The comparison to cable is telling because this race was always on big Fox.


The coverage on Prime was 100 times better compared to Fox. Who really cares about the ratings. The ones that wants to watch it will watch it. The ones that don’t, won’t.
Posted by prostyleoffensetime
Mississippi
Member since Aug 2009
12587 posts
Posted on 5/28/25 at 1:20 pm to
quote:

The cup cars need 100 more horsepower across the board.


The short track package needs 300 more HP
Posted by Lexis Dad
Member since Apr 2025
6399 posts
Posted on 5/28/25 at 2:28 pm to
quote:

The coverage on Prime was 100 times better compared to Fox. Who really cares about the ratings. The ones that wants to watch it will watch it. The ones that don’t, won’t

Preach!
Posted by OU Guy
Member since Feb 2022
30018 posts
Posted on 5/28/25 at 3:40 pm to
LOL at Prime and Nascar bots trying to spin this as good when you lose that many viewers!!

And to be honest, those younger viewers won’t stick around as long.

Its amazing how they try and polish that turd lol

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Posted by Lexis Dad
Member since Apr 2025
6399 posts
Posted on 5/28/25 at 3:47 pm to
You can cope all you want, streamers are the future. Network/Cable TV is the past


Of course the Prime broadcast trended younger, that's who NASCAR wants to grow their audience. And younger people are going to be more likely to use streamers than some old X'er/boomer who can't work a smart TV or refuses to watch the race on a streamer b/c of mUh rEaSonS
This post was edited on 5/28/25 at 3:47 pm
Posted by OU Guy
Member since Feb 2022
30018 posts
Posted on 5/28/25 at 3:56 pm to
Thats a dumb argument. For every 1 younger person they lost 5 older ones. They lost the most core viewers. Those younger viewers won’t put up with the clown car and crap rulings and parades. They don’t get into the nuances of racing. They will leave fast once bored.

This was their big race. No rain delays and nothing to interfere. It will only get worse from here on out.

I’m not arguing production, sounds like it was better. But the actual racing with this car is bad. Next 4 races are way lesser races and watch viewers drop.

Prime advertised a lot and even paid big money to have Nascar most popular driver push Prime. Even had it on his car for last 2 races.

I recall how boxing died going pay per view. Racing is different than football, where its the biggest sport. Even then its done great. Nascar doesn’t have the draw that NFL does.

They just threw away their loyal customers kind of like what woke companies do. Thats what you are missing.

Posted by Lexis Dad
Member since Apr 2025
6399 posts
Posted on 5/28/25 at 4:10 pm to
What's lost in all of this gnashing of teeth over streamers are the same people complaining about them or refusing to pay to use them are the same people who have paid for cable/satellite the last quarter century.

ETA: More people have a prime subscription than cable at this point. About 10 million households more in the US
This post was edited on 5/28/25 at 4:18 pm
Posted by OU Guy
Member since Feb 2022
30018 posts
Posted on 5/28/25 at 4:35 pm to
quote:

What's lost in all of this gnashing of teeth over streamers are the same people complaining about them or refusing to pay to use them are the same people who have paid for cable/satellite the last quarter century.

ETA: More people have a prime subscription than cable at this point. About 10 million households more in the US


Doesn’t your post actually work against Prime? If so many have it and yet they lost close to 1 million viewers that says a lot.

Just wait til they go to other tracks coming up. Not big like 600.

You are trying hard to justify losing close to 1 million viewers. Nothing will change how bad it is for any business to lose 25% of most loyal customers.
Posted by Lexis Dad
Member since Apr 2025
6399 posts
Posted on 5/28/25 at 4:52 pm to
56 was the average age of the Prime viewership Sunday when it's been 62 for regular cable


I also think you're trying too hard trying to justify this as a death knell for NASCAR
This post was edited on 5/28/25 at 4:56 pm
Posted by OU Guy
Member since Feb 2022
30018 posts
Posted on 5/28/25 at 4:56 pm to
So what. They lost almost 1M viewers. Viewers pay the bills eventually, as advertisers need them.

What good is lowering the age when you chase core away. If I’m an advertiser and I see viewers down over 25%, I want a discount. So I offer Prime less money to run my ads. Its simple math.

As less money comes in from ads, thats less money for drivers and Nascar. But they made their greedy bed and have to deal with it.

Posted by OU Guy
Member since Feb 2022
30018 posts
Posted on 5/28/25 at 5:01 pm to
You are trying to cope with so many lost fans/viewers.

It won’t die but will slowly lose funding by major sponsors. Sponsors on cars pays the team bills. With less eyes what do you suppose happens to how much a company is willing to pay to put their name on car. Some of rumors it costs $25m to sponsor a car all season, likely more.

If you are the company decision maker and you spend that kind of money and you see 25% less eyes, are you going to renew for next year? Your CEO will say nah, we got to cut that cost back.
Posted by Lexis Dad
Member since Apr 2025
6399 posts
Posted on 5/28/25 at 5:28 pm to
Posted by Lexis Dad
Member since Apr 2025
6399 posts
Posted on 5/28/25 at 5:30 pm to
quote:

Viewers pay the bills

Just like with cable/satellite.

Your whole argument about not wanting to pay for streamers when you already do it for those two is hypocritical and a strange hill to die on.
Posted by nvasil1
Hellinois
Member since Oct 2009
17747 posts
Posted on 5/28/25 at 5:37 pm to
quote:

You are trying to cope with so many lost fans/viewers.

They lost about the same percentage of viewers as Thursday Night Football lost when the NFL moved it exclusively to Prime. Do you think the NFL regrets that deal?

There's nothing to "cope" with after one broadcast.

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Posted by 1999
Where I be
Member since Oct 2009
33651 posts
Posted on 5/28/25 at 7:43 pm to
NASCAR had to do this. Cable is on the way out and they need to start vying for a younger audience as the older ones die out. Less commercials and mandatory cautions would make it a much better product imo. I say this as a newer nascar fan.
This post was edited on 5/28/25 at 7:44 pm
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