re: 15.6 million viewers and 33.6 million total live streams of the Yahoo NFL game

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What would be the benefit to the NFL for foregoing with TV contracts and offering the streams themselves?

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I don't think fox, cbs, and abc are losing money on this

And they'd be able to directly sell sunday ticket like they do with game pass overseas

Wish google would have won that bid

yea, they are getting called out for essentially made up numbers all over the place now

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But what we learned later on Monday diminished the impressiveness of those statistics, and resulted in a bait-and-switch feeling to the original numbers trumpeted by the NFL and Yahoo.

A stream actually counted if viewers stayed on the game for more than three seconds. And in order to buttress the overall numbers, Sports Business Journal reported, anyone who clicked on Yahoo’s web page once the game kicked off had the game start on autoplay, resulting in a “stream,” whether the visitor had any intention of watching the game or not.

In other words, anyone who landed on Yahoo.com between 9:30 a.m. and 12:45 p.m. Sunday, unless he or she was remarkably nimble and could leave the site in less than three seconds after logging on, was counted as someone who “streamed” the football game. That lands somewhere between disingenuous and outright misleading by Yahoo and the NFL.

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LINK

I think you'd be surprised how big a difference broadcast makes compared to cable.

I went through the numbers this year, and TNF has beaten MNF in total viewers every week. Now, there were some weeks where MNF had a better 18-49 rating, but it usually was 1.5-2.0 million viewers behind each week.

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