what to do with AAPL

I'll definitely buy at the 400-420$ range

I'm doing the same. Their phones won't flop, regardless of what you read. iPhone has a huge retention edge over Android as well.

they hold a ridiculous amount of market power for a company that hasn't really innovated significantly in 6-7 years.

hold for the long term, ignore short term IMO. I'm holding out for $600.

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Yeah I would too, but do I sell now and hold out for 400 or just wait it out

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Make your own valuation of aapl and either sell or hold. Timing the market will not go well for you in the long run

Any reason why?

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I'm doing the same. Their phones won't flop, regardless of what you read. iPhone has a huge retention edge over Android as well.

they hold a ridiculous amount of market power for a company that hasn't really innovated significantly in 6-7 years.

hold for the long term, ignore short term IMO. I'm holding out for $600.

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I don't think this will be true pushing forward. I think for a lot of people, this latest phone is going to be Apples last chance to change their mind. Apple has bought a lot of goodwill, and people are going to be slow to let go, but if they don't fix the problem their previous versions have, then they are going to lose market share quick.

Problems to address:

1. The Power Button - I can't tell, I don't know how many people have issues with the power button. It's been an issue for a while now, and it's not covered under AppleCare (I wonder why?)

2. iOS - The new iOS is extremely divisive. People seem either to love it, or hate it. There is no in between. I've heard a lot of people drawing comparisons to Fisher-Price.

3. Retail/Customer Service - This is where Jobs excelled, we all heard it, bring in your broke iphone, and get a new one, no questions asked. Well, those days are over. Cook has slowly but surely been shoring up this customer service, and is quietly working on the retail services of Apple to help improve on the bottom line. Whereas Jobs put a huge emphasis on keeping customers happy, Cook doesn't have this same drive about it, and it's going to turn people off.

All in all, going forward, Apple will have to make a huge innovation. I don't think that fingerprint scanners are going to be enough. If one of the Android companies does something big enough, it may put Apple away, but can they do it, is the big question.

They seem to be going opposite directions, Samsung has been on the push for the hands-free type of stuff, and Apple seems to be making their push in security.

So, unless Apple makes a huge innovation, I don't see them winning back any large chunks of market share.

They don't have much worthwhile to do with that much cash. They did the bond thing to get cash to investors so they could avoid the huge tax liability. (wonder what OWS thinks about that?).

You know, the occupy wall street morons coordinating their protests on their apple phones and ipads.

Every statement you make is wrong. I don't mean to make this a pro vs. anti appl thread, but your post is idiotic.

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if they don't fix the problem their previous versions have, then they are going to lose market share quick. Problems to address: 1. The Power Button - I can't tell, I don't know how many people have issues with the power button. It's been an issue for a while now, and it's not covered under AppleCare (I wonder why?)

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So you by your own admission don't know if this is a major issue, but it is #1 and will cause aapl to lose market share quickly. ok

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2. iOS - The new iOS is extremely divisive. People seem either to love it, or hate it. There is no in between. I've heard a lot of people drawing comparisons to Fisher-Price.

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It's been out for less than 72 hours and is the most quickly adopted os ever. How is this a problem they need to fix?

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3. Retail/Customer Service - This is where Jobs excelled, we all heard it, bring in your broke iphone, and get a new one, no questions asked. Well, those days are over. Cook has slowly but surely been shoring up this customer service, and is quietly working on the retail services of Apple to help improve on the bottom line. Whereas Jobs put a huge emphasis on keeping customers happy, Cook doesn't have this same drive about it, and it's going to turn people off.

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This is just idiotic. Cook talks more about customer satisfaction than anything else. It actually drives analyst crazy.

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They seem to be going opposite directions, Samsung has been on the push for the hands-free type of stuff, and Apple seems to be making their push in security. So, unless Apple makes a huge innovation, I don't see them winning back any large chunks of market share.

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Once again - Samsung is such a pioneer. They both make a great phone, but this isn't a zero sum game. They are selling into a growing (albeit maturing) market.

The major obstacle for both companies is to maintain premium pricing as new entrants enter and cost of their technology comes down.

BOOM. Ever since Southernelite switched from an iPhone to an Android he has had this incredible blinding hate for Apple. It is funny really.