re: What is the intent of NIL?

As much as market value will permit.

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are you really comparing a young singing career with a HS player athlete/ college student who signed a scholarship from a university?

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Only in the sense that both are “talents” who add value to an existing organization.

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LSU is a publicly funded institution, thus scholarships in part are funded by Louisiana residents, while Disney is a corporation which makes billions in profits, so there is zero correlation in what they do relative to "talent", so you're argument doesn't hold water

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So you’re saying you missed the entire point of that analogy? Yes, I agree that they are different scales. I agree that Disney can likely afford to spend more on Justin Timberlake than the state of Louisiana can spend on Myles Brennan. Which brings me to my next point…

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on another campus yes, but not outside the NCAA. There is no national championship, no Heisman award outside of this thing called College Football. Universities and tradition hold this treasure...

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Wait a second, I thought it was up to LSU and Louisiana taxpayers. You mean to tell me that every college football program has entered into an agreement to restrict the market for players? /sarcasm

You see, if compensation of players were decided by each school individually, the NCAA wouldn’t have this antitrust problem. Because in my previous analogy, the NCAA is not equivalent to Disney. In that analogy, Disney is the university. If the university decides a player is only worth $X per year, that’s their prerogative - the player can choose to go somewhere else.

The NCAA in that analogy is equivalent to the entire music industry. If Disney and all of their competitors collude to set caps on what those stars can earn, that’s illegal.

Other sports leagues get around this with collective bargaining agreements, which allow all of the businesses (teams) to band together as one negotiating party, and all of the players to band together as the other negotiating party.

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but the players are students...always will be..because you have to academically qualify, you have to go to class, you have make your grades to get on the field and stay on the field. 98% of all football players never sniff the NFL...

so we have to focus on the 98%...when we talk about the business of college football

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This is arguably the biggest reason the NCAA needs to just bite the bullet and move forward with collective bargaining. The 98% have a much louder voice in that scenario than the 2%. At that point the NCAA and the players (all of them) can come to an agreement that preserves competition on the field while solving the NCAA’s legal issues.

The NCAA has historically resisted any move by players to unionize, but that’s because they were able to maintain the status quo. That status quo is now broken so it’s time for the NCAA to either accept that and move on, or let it be a free for all.

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The NCAA has historically resisted any move by players to unionize, but that’s because they were able to maintain the status quo. That status quo is now broken so it’s time for the NCAA to either accept that and move on, or let it be a free for all.

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I appreciate your thoughtful arguments

for me, I see two worlds

The school world

and the business world...

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The NCAA, school presidents, ADs, and tv networks are to blame here. Period.

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They were attempting to milk that cash cow as long as they could. There’s no way they were going to allow those players make money until they were ordered to.