re: Texas Tech has rolled out their revenue sharing plan; expect LSU and others to do similar

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that leaves an additional $22 million LSU needs to find. either by increasing cost of everything, or seriously cutting spending somewhere.

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As I understand it, the $22 million cap isn’t a set-in-stone number. The agreed cap is 20% of average athletic revenue at power-conference schools. That number is currently about $22 million but I don’t think it’s static/permanent.

That’s important because it means that if every school raises ticket prices etc. to pay for revenue sharing, the cap will go up (unless I’m mistaken).

Ultimately I think we’ll see schools make the cuts elsewhere - less investment in facilities, a correction in coaching salaries, and cancellation of non-revenue sports (particularly men’s non-revenue sports, but also on the women’s side to the extent possible under Title IX). It’s going to take time for all of that to reach a new equilibrium though.

One plus in the SEC is that the ESPN deal will bring in an additional $15 million to each school starting this year. I imagine between that, increased conference distributions from the expanded CFP, and donors, the SEC schools will make ends meet on $22 million almost immediately.

The Big 12 has a similar situation, with each school set to receive an additional ~$10 million/year from their new-ish TV deal starting in June 2025. But again, my understanding is that the cap will be adjusted based on average revenue. So if every P4 school’s revenue goes up by $10 million on average, the cap would go up by $2 million.