re: WOW literally and figuratively Blizz is getting bad

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All MMOs are missing something.

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IMO it's the ever-evolving aspect. Sure they'll toss out the tagline that their game is always and it can be technically true but it's not the type of change that players are really wanting.

As far as gameplay, what players are wanting is a truly dynamic world where a player's actions have an actual effect. EQ Next's vaporware AI seemed like it would have been a big step in that direction but Daybreak yanked the plug on it. They were on the right track though.

Having a completely destructible world and an AI that can regulate everything from weather to factions to predator/prey ratios, migration patterns and dynamic quests based on all these things is going to be the next big thing (if it's ever developed).