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Ubisoft in a death spiral. Close 2 more studios, gut another. ..rumors San Fran is next

Posted on 6/11/26 at 6:58 pm
Posted by Roaad
White Privilege Broker
Member since Aug 2006
84666 posts
Posted on 6/11/26 at 6:58 pm
Ubisoft Winnipeg and Belgrade are gone, and nearly a third of its studio in Barcelona have been let go.

quote:

Ubisoft is closing two more studios, in Winnipeg and Belgrade, and making more layoffs throughout the company as part of its ongoing effort to reduce costs and keep the lights on. A source familiar with the matter said the cuts will see up to 380 people put out of work.

The layoffs appear to have landed particularly heavily on Ubisoft's Barcelona studio, which an Insider Gaming report says will see 51 people let go. Mataoui Chakib Souleyman, a programmer at Ubisoft Paris, said on LinkedIn that the number represents 28% of Ubisoft Barcelona's workforce. As part of the restructuring, the studio, which had previously worked on a wide range of Ubisoft properties including Assassin's Creed, The Crew, Ghost Recon, and Immortals: Fenyx Rising, will also shift its focus exclusively to the Rainbow Six franchise.

The closures and layoffs are the latest bad news for Ubisoft employees, coming amidst an ongoing restructuring in which the founding Guillemot family is struggling furiously to retain control of the company while hundreds, and probably thousands, of rank-and-file employees lose their jobs. At the same time, Ubisoft is leaning ever-harder into AI, and investing heavily into generative AI in particular, despite continued pushback against the adoption of the technology in videogames.



Wow.

This post was edited on 6/11/26 at 7:15 pm
Posted by StansberryRules
Member since Aug 2024
5335 posts
Posted on 6/11/26 at 7:04 pm to


Ubisoft needs to get more comfortable with the idea of not existing.
Posted by lsuconnman
Baton rouge
Member since Feb 2007
5350 posts
Posted on 6/11/26 at 8:15 pm to
Their roadmap is moving as planned. Last year they created a subsidiary that tencent and guillemot own jointly and holds the good IP.

As they wind down their tax break obligations they lay off associated staff. The next step is unloading the remaining liabilities on their creditors and bankruptcy. …then tencent and guillemot move on.
Posted by Roaad
White Privilege Broker
Member since Aug 2006
84666 posts
Posted on 6/11/26 at 8:16 pm to
Tencent is going to own it all, and probably sell off the IP in a bidding war
Posted by lsuconnman
Baton rouge
Member since Feb 2007
5350 posts
Posted on 6/11/26 at 8:34 pm to
They have the same type of arrangement Corsair had with fanatec. Tencent gave them a billion dollar loan and they pledged the IP as collateral. Tencent is going to make a killing after all is said and done.
Posted by imjustafatkid
Alabama
Member since Dec 2011
66115 posts
Posted on 6/11/26 at 10:17 pm to
Bunch of morons. They should have sold when they had the chance.

I wonder what them going under will do to the cloud gaming deal XBox was forced to enter into with them when they bought ABK.
This post was edited on 6/12/26 at 10:30 pm
Posted by Roaad
White Privilege Broker
Member since Aug 2006
84666 posts
Posted on 6/11/26 at 11:01 pm to
quote:

Tencent is going to make a killing after all is said and done.
No doubt. Especially after they wall out Guillemot.

Guillemot is retarded to think he's going to end up with any of this

At the end of this, I predict the IPs are going to be effectively auctioned off Eidos-style

Who would even trust them with the IP anymore?
Posted by Macintosh
Lane State University
Member since Sep 2011
56631 posts
Posted on 6/12/26 at 12:48 am to
Crazy how far Ubisoft has fallen over the last 10 years.
Posted by Sams Crow
Member since Apr 2026
241 posts
Posted on 6/12/26 at 12:52 pm to
Why is there pushback on ai in games?
Posted by lsuconnman
Baton rouge
Member since Feb 2007
5350 posts
Posted on 6/12/26 at 9:03 pm to
quote:

Why is there pushback on ai in games?


The fear of layoffs, which is kind of ironic considering it was Jason shreier who spooled up all public backlash against gaming crunch culture which expedited studios interest in AI implementation…and Jason Shreier is again a primary beneficiary.
Posted by imjustafatkid
Alabama
Member since Dec 2011
66115 posts
Posted on 6/12/26 at 10:31 pm to
quote:

Why is there pushback on ai in games?


People with very little skill, who complained about working too much, now see the obvious end result of their efforts.
Posted by td01241
Savannah
Member since Nov 2012
30390 posts
Posted on 6/13/26 at 11:48 am to
Couldn’t happen to a more deserving company.

They are ground zero for all the things we have come to know as destroying our video games.

The unholy birth place of sweet baby, the greed and hubris thinking they had a permanently captured audience, refusal to innovate since far cry 3, 18,000 person company which is at least 16000 too many

They’re a perfect confluence of all things ruining our games. Fitting they will be the first to fall, but take solace ubi, you won’t be alone
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