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Miller Lite Beercoal

Posted on 5/24/22 at 4:04 pm
Posted by Btrtigerfan
Disgruntled employee
Member since Dec 2007
24169 posts
Posted on 5/24/22 at 4:04 pm


…but, why?

quote:

To bring real beer taste to the grill, actual Miller Lite is reduced down into a concentrated form which then coats Miller Lite Beercoal with the iconic taste of the original light beer. When burned, this special charcoal releases the taste of Miller Lite wrapping whatever you're grilling in a smokey beer blanket suitable for summer.


Article
Posted by 9Fiddy
19th Hole
Member since Jan 2007
67134 posts
Posted on 5/24/22 at 4:14 pm to
They’ll market it as an easy way to make beer can chicken or some shite.
Posted by Btrtigerfan
Disgruntled employee
Member since Dec 2007
24169 posts
Posted on 5/24/22 at 4:14 pm to
I’d try some brats on it.
Posted by Saskwatch
Member since Feb 2016
18359 posts
Posted on 5/24/22 at 4:15 pm to
quote:

but, why?


Because people will buy it out of curiosity and for the fun of it. Money to be made and market share to be gained.

In reality it likely won't taste any different not burn any better than average charcoal briquettes
Posted by calcotron
Member since Nov 2007
10861 posts
Posted on 5/24/22 at 4:41 pm to
No thanks, I'll just keep using dead trees.
Posted by PerplenGold
TX
Member since Nov 2021
2310 posts
Posted on 5/24/22 at 5:43 pm to
Let me know when they make a propane tank shaped like a beer can.
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